Advertising on Facebook is one of the most targeted social advertising available. With their ability to narrow down your target audience considerably and reach millions of active users you’re sure to find a good number of people that fit your target and increase sales. Let’s dive into the available options on the Facebook ad network and help you get your ads set up. Read the rest of this entry »
Archive for the ‘Social Commerce’ Category
Pinterest Rich Pins
July 6th, 2013
Wazala believes in order to succeed at selling online, you need to sell everywhere your customers find you! This means having a presence and the ability to buy everywhere your customers hang out! Pinterest is a growing platform that is highly linked to ecommerce conversion, and their expanding functionalities for businesses makes it a great platform to reach your audience. They recently introduced Pinterest Rich Pins, similar to the regular Pinterest pins, these richer pins include more information about the item your pinning like price and availability, so your products can be shared by others on their platform with real time information on where you can buy it from and how for how much. Awesome right?! Read the rest of this entry »
Get Started Selling With Twitter
July 1st, 2013
Now that Twitter Analytics is rolled out to all Twitter users, you can market your business on Twitter and track your engagements, click-throughs, and followers much better than before and without the need for third party analytics tools. But in order to get good results selling with Twitter, you should make sure you’re not missing out on opportunities. Here are 15 helpful tips to get you started. Read the rest of this entry »
Twitter Analytics – What You Need To Know
June 24th, 2013
Just recently Twitter opened it’s door to all US based companies to start advertising on Twitter. Their previous advertising platform (active and targeting larger brands) had a 15K minimum expenditure to start and a Twitter analytics tool, but this new small business platform allows you to start with a limited daily budget that you can set and it’s auction based (just like Facebook advertising and AdWords) and get their Twitter Analytics without having to advertise!
So even if you’re not advertising yet, you can still view the performance of your tweets, in-depth data on your followers and what they are interested in, even website visits from Twitter and which tweets they came from. All great info you can utilize in making sure you’re reaching the right audience and engaging them with content they like to read. Let’s dive into this. Read the rest of this entry »
Social Commerce – Driving Force In Holiday Sales
October 24th, 2012
We live in a time where social media can impact the world, sometimes in a matter of hours. People in almost every country share jokes, pictures, and news via social media like Facebook, Twitter, and Pinterest. For businesses, however, social media can also be used for social commerce: building a community and engaging users in order to sell and buy products within the social network. If you’re a savvy businessperson, you should have no problem implementing these tips to expand your online presence and use social media in the advancement of your business this holiday season.
Facebook Business Guide – How To Sell On Facebook
August 30th, 2012
We all know Facebook! We login, check our newsfeeds, read some interesting shares, stalk our crush or ex (sometimes both), like, comment and share, then move on. But what about marketing on Facebook, and for ecommerce businesses, how would you sell on Facebook?
Although using Facebook for a business is similar to the personal usage, there are things you would need to know to promote your business, grow your fan base and sell on Facebook directly. To newbies and the general Facebook user this can be a bit overwhelming, and can take several trials and errors to learn. To those of you that need the guidance, we’re happy to announce the first first guide in a series of upcoming tutorials by Wazala.