Search That Works

June 10th, 2014

Search that works

 

Having an e-commerce solution for your business is the way of the future, but is your online search guiding your customers to make purchases or to your competitors? When customers are shopping on your online store they may or may not have an idea of what they want. It’s your job to optimize your website to guide customers to the sale and to suggest products to those who are “just looking.” Your successful execution of both of these things will increase sales and customer retention. Correctly labeling your products with descriptions and keywords will increase your search accuracy and item suggestions.

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Online Store Showcase: Thunderbolt Fireworks

June 9th, 2014

Online Store Showcase: Thunderbolt Fireworks

 

This week’s online store showcase is explosive! Meet Wazala store merchant Thunderbolt Fireworks. As soon as I came across this store my mind took me back to warm summer nights in New Hampshire with my Dad setting off bottle rockets, roman candles, fire crackers, and smoke bombs. Such great memories celebrating the 4th of July with fireworks and barbecues. Follow the jump to learn more about Thunderbolt Fireworks and how they can help make this Independence Day pop.

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Are You Failing To Show Up?

June 5th, 2014

Are you failing to show up?

 

Are you failing to show up for your own success? A simple trick to winning is to apply yourself completely to the task at hand. When it comes to running a business in 2014 showing up at the right place and at the right time will make a huge difference. Most of us are still stuck in our ways and not fully embracing the task ahead of us. I’m talking about utilizing the internet to your advantage. Having a great product with an online store like Wazala is a great start, but that won’t be enough. Follow the jump to learn how to show up and why it’s so important.

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Sail To Small Business Success

June 4th, 2014

We want small business success but life sometimes has a way of sinking our plans and raining on our parade. There is no way to avoid the throws of life however if you can keep a calm head and plan for the inevitable curve ball you can still have the success you want. Businesses can be like a ship sailing on the ocean of the market and its your job as the captain to guide the ship along its course. Sometimes you may need to change directions or modify the ship entirely to handle the rough waters. Your business plan and strategy must be flexible enough to handle the rapid and sometimes violent changes in the market. As the captain you can create a business plan to move with the changes around you and fortify your ship against the unknown seas ahead. Below is a great guide to help your small business handle the challenges that lay ahead. Check it out after the jump.

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Online Store Showcase: Darkstar Entertainment

June 2nd, 2014

Online Store Showcase: Darkstar Entertainment

 

Are you a fan of old school slasher horror films? If you are, then you are going to love our Online Store Showcase this week, Darkstar Entertainment. Darkstar is a independent film company that is focused on bringing back our favorite campy midnight film genre complete with the carnage, cleavage, and comedy we know and love. Follow the jump to learn more.

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The Case For Organic Community Building

May 30th, 2014

The case for organic community building

Building an organic community is the goal for many companies in today’s digital marketing environment. Getting more likes, shares, and comments is the goal and many have attempted to buy this kind of engagement. Creating content to go viral and adding more followers can become something of an unhealthy obsession that can cloud judgement and lead some to down a slippery slope. When your focus becomes solely fixed on adding likes, followers, comments instead of communicated with a real audience you start to loose the purpose of digital marketing. Your messages are only effective if your online community is made from legitimate human followers. Don’t fall into the ego trap by buying a online community. Instead cultivate a real organic community through hard work and consistent content.

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