One of the harsh realities of operating an ecommerce website is that more than 50 percent of products you have sold will either be brought in for an exchange or customers will try to indefinitely return it and get their money back. Your cat may like to crawl into these boxes as they pile up in your office, but this is no laughing matter for your business long term success. Read the rest of this entry »
You must have heard by now how different social networking sites are now becoming popular ways of promoting your business as well as attracting increasing traffic to your website. The world’s third most popular social networking site, Pinterest, is one such business promoting tool that can stimulate your sales in effective ways. Read the rest of this entry »
A question has been circling inside your mind for quite some time – does your e-commerce business really need a blog? Ask your self this, are you wondering if you really need it because you’re too overwhelmed to start it? Most probably the answer is yes! In simple words, if you want a strong competitive presence in social media and lifting your SEO, creating a blog for your business is the way to go.
You’ve launched a new online store. What’s the first goal you want to achieve? Boosting up traffic to your store, right? But how do you get more people to visit your online store? Read the rest of this entry »
Having an e-commerce solution for your business is the way of the future, but is your online search guiding your customers to make purchases or to your competitors? When customers are shopping on your online store they may or may not have an idea of what they want. It’s your job to optimize your website to guide customers to the sale and to suggest products to those who are “just looking.” Your successful execution of both of these things will increase sales and customer retention. Correctly labeling your products with descriptions and keywords will increase your search accuracy and item suggestions.
This week’s online store showcase is explosive! Meet Wazala store merchant Thunderbolt Fireworks. As soon as I came across this store my mind took me back to warm summer nights in New Hampshire with my Dad setting off bottle rockets, roman candles, fire crackers, and smoke bombs. Such great memories celebrating the 4th of July with fireworks and barbecues. Follow the jump to learn more about Thunderbolt Fireworks and how they can help make this Independence Day pop.