It’s all about creating buzz nowadays. Regardless of the size or type of online store you have, creating a buzz around it is something you cannot avoid. If you want to even survive in this intensely competitive market space where it is pretty easy to get lost amid the innumerable ecommerce businesses, a buzz every one and then is a must
However, this essential task of online businesses is a rather difficult one. This is especially true since everyone else in the industry is making the same effort of being buzz-worthy in the eyes of their target customers. So if you want to stay ahead in the race, there’s a lot of extra efforts that you need to put to be able to acquire the attention you are seeking.
Despite the fact that creating, maintaining and increasing buzz is not a child’s play, there’s good news for enthusiastic entrepreneurs too. The myth that creating buzz requires a whole lot of resources, especially financial ones, and a pool of expert professionals is basically just a myth.
So get yourself a happy face since all you need are 3 simple PR steps to increase the buzz about your ecommerce store that can enable you to swim in huge returns and profits. Yes you heard that right! No more piling up monetary costs just to create buzz about your brand. All you need is an effective PR strategy.
You just can’t make the mistake of taking relationships lightly, be it with your beloved customers, or the influencers who are looked up to by those same customers of yours. The former bring the revenues to your store while the latter is the people who can facilitate the growth of your business. Thus, you shouldn’t forget about the latter as well. Building strong relationships with them and maintaining those relationships is the first step in creating buzz about your own business. You can do so by reaching out to them even before you have any news, by following them on social media and engaging them in those sites via likes, shares, tweets, comments and so on.
Creating and maintaining relationships isn’t enough if you don’t know how to create meaningful content. You have to be able to produce adequate amount of buzz-worthy content involving the field you are in via interesting, unique and original articles, news, updates, posts, blogs, videos, podcasts or other sorts of creative means. Regardless of the type you use, you need to ensure that the content is appealing and interactive, so that customers and influencers regard your site as a useful resource.
Contests, giveaways or competitions have always managed to create a huge buzz. Why not utilize it for your brand too? You don’t always have to do it alone. Partnering with influencers in creating competitions has successfully become a trend today, helping brands to create communities with the customers. Another fun way to create content is by generating a series which produce a lot of value in terms of entertainment, information or expertise for your customers. For instance, interactive series or a month-long challenge is able to create quite a huge hype nowadays.
The most important step of the PR strategy is making sure you’re adding value. Whether this by making sure your content is valuable to your target audience or even valuable to the influencer promoting it. If you do not have a valuable angel or product to promote that is unique and worthy of spreading, then all your efforts will eventually go to waste. Value is not always monetized, but can also be valuable emotionally. By making sure you’re adding value you’re instilling your brand and prolonging the effect.
If you have more ideas of your own in how to create buzz for ecommerce sites, simply buzz up in the comments below.
Image by: Niuton may