Sometimes, in the endless pursuit of new customers, it’s easy to overlook those who already bought from you. These customers can be some of the most valuable, and likely big fans of your project. They can be helpful from a social marketing standpoint, since you have already interacted with them, the seeds of a relationship has been planted. If you enable that relationship to blossom by nurturing it, that casual one time customer could gradually become an all out champion for your brand, purchasing more products and telling their network of friends how great you are while doing it.
This is the golden egg of social media marketing, or any kind of marketing for that matter. A personal recommendation is the equivalent of someone putting a small part of their reputation on the line to vouch for your products. This does wonders in convincing new as well as on-fence-consumers to go ahead and take the leap. With this in mind, as well as the fact that you should be genuinely thankful for their previous business, it’s time to serve your old customers a whole new serving of love! Here are a few tips on how to show these old pals that you still totally heart them. <3
Your customers are the most important judge of your product, so ask questions; have your customer tell you what they love about your product, and allow them to give constructive criticism about what can be improved (if they have any). Who knows, they just may see something you don’t, and improve your product or service! Either way the customer will appreciate the fact that his/her voice is being heard, and as a result will probably become more emotionally invested in your product and your store.
Think of your customers like friends. If you haven’t spoken to a friend in a awhile, it’s probably a good idea to go ahead and catch up. Ask them if there is anything you can do to make their shopping experience more enjoyable the next time they visit your store and inform your customer about new products and offerings that you’re selling online. Your customer will feel like you value their business, and you’ll have new information you can use to better cater to their needs.
Show your customers you truly are grateful for their continued patronage by offering exclusive deals for returning customers. For instance, you could offer them 20% off a product you feel specifically caters to their tastes. This kind of personalized attention will make your customer feel all warm inside, and show them that you are continually making an effort to keep their business.
Now you don’t want to hound them, but it’s your job to keep up the contact. So keep informing them about new stuff over time, so that your store is always fresh in their mind. Make this an ongoing thing and your more likely to see results.
Keep in Touch! Don’t forget about previous customers, and they’ll be less likely to forget about you. Happy Selling!