Archive for the ‘Holiday Marketing’ Category

Showcasing Your Products For Holiday Sales

November 3rd, 2012

Every year big department stores unveil their window displays. In Manhattan this has become almost as important as the lighting event of the the Rockefeller Center Christmas Tree. Companies even started selling calendars showcasing the dates of major department stores unveiling schedule. Crazy? Yes! But these department stores know the impact of proper display in the customer shopping psych, and there is nothing crazy in well showcased merchandise that triggers a shopping frenzy.

Walking into these stores your senses are infused with everything Christmas. From carols playings in the background, decorations, christmas trees, and fake gifts wrapped up on display. It’s an overload of stimulus that plays upon your emotion, but hidden underneath you will find a well studied strategy of product placement. Sweaters are moved to the front of the store (we all know Grandma loves gifting these), socks and small gift items are placed by the cash register, boxed gift sets seem to only appear this time of year and with every corner you take small displays of gifts for her/him pop up. They truly have it down to a science, and online stores are no different. Let’s go through some of these ideas for ecommerce sites to help you sell more this season. Read the rest of this entry »

Shipping Can Make Or Break Your Ecommerce Sales

November 1st, 2012

Recent ecommerce survey indicate that about 73% of customers expect free shipping. As a matter of fact, most online business owners see free shipping as one of the few surefire ways to get more sales. However, you should know that rolling shipping costs into the price of your products actually takes a bite out of your profit margin. Considering this aspect, you can easily understand why analyzing whether free shipping represents a worthwhile ecommerce practice or not is something that you have to do. In fact, finding a strategy to offer free shipping without going broke should be your first preoccupation. But, is there a way to do this? Read the rest of this entry »

Add Some Holiday Cheer To Your Ecommerce Website

October 29th, 2012

First impressions do count, and in ecommerce this affects your conversions more than you wish to believe. Let’s think like a shopper for a minute. I land on a site in November that has no mention of Christmas and see their everyday branding. My first thought, there are no bargains worth browsing! Yikes! Don’t let this be you! Simple tweaks in your ecommerce design during the Holiday season can lead to more sales. So let’s go through some ideas to help revamp your site. Read the rest of this entry »

Social Commerce – Driving Force In Holiday Sales

October 24th, 2012

We live in a time where social media can impact the world, sometimes in a matter of hours. People in almost every country share jokes, pictures, and news via social media like Facebook, Twitter, and Pinterest. For businesses, however, social media can also be used for social commerce: building a community and engaging users in order to sell and buy products within the social network. If you’re a savvy businessperson, you should have no problem implementing these tips to expand your online presence and use social media in the advancement of your business this holiday season.


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How Holiday Coupons Can Increase Your Sales

October 21st, 2012

The holiday season is near and this is a great opportunity to increase your sales. While trimming pricing for quick sales may give you some advantage in the marketplace, offering Holiday coupons is even better. Why? Because when products are on sale, they’re on sale for “everyone” and customers don’t have to do anything to take advantage of them. Coupons, by contrast, are something customers must “use”, making them feel special and smarter to has recognized the deal. Let’s go through some tips and help you get your coupon promotions in order for the Holiday season.

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Daily Deal Promotions For Holiday Marketing

October 20th, 2012

Daily deal sites have become a hot trend for small and large businesses looking to develop a customer base and drive attention to their business and products. With a short amount of time spent, business owners can reach a large target audience who often will share the daily deals with friends and family via social media outlets and word of mouth. This is great tool to attract Holiday traffic and capture a new customer base. Read the rest of this entry »