Press Release

Tuesday, December 14, 2010
Wazala Touch: A Simple And Fluid Mobile Commerce User Experience On iPhone and Android Devices

Los Angeles, California -- Wazala introduces Wazala Touch, a mobile commerce user interface for Wazala online stores. Starting today, customers using mobile devices to visit any Wazala store will see a custom mobile experience that makes browsing the products, shopping cart and online checkout easy, intuitive and mobile app like.

E-commerce shop owners cannot expect consumers to download a native mobile application just to purchase their products, so there is a need for a rich and intuitive touch-based shopping experience within the mobile browser. Consumers also cannot expect every shop owner to develop a smart phone application. Wazala Touch's interface is similar to a custom mobile application, and is available for free to all Wazala store owners. Now when customers navigate to a Wazala store from a link in an email, Facebook or Twitter, they can make a purchase instantly without having to leave their browser. Wazala Touch is designed to enable instant gratification for shoppers.

Wazala (, the online store application built for bloggers and tastemakers, developed Wazala Touch to allow e-commerce store owners to showcase their shops on smart phone devices in a beautiful and elegant way. The entire store is scaled to fit a mobile browser page with pictures, easy-to-read descriptions, and prominent "Buy Now" buttons. A convenient and familiar slide functionality allows users to navigate the store. Integration with social mediums allows for easy sharing of favorite items to Twitter, Facebook and email.

"The mobile commerce revolution is here, and Wazala is stepping up to enter the game. It is about instant gratification, impulse buying, convenience, ease-of-use and the shop-fromanywhere experience" said Firas Bushnaq, CEO and Co-Founder of Boxador, ( the team behind Wazala. "Quite different from traditional e-commerce, mobile commerce opens doors to a vast number of users. This is a multi-billion dollar industry and growing, and we want our subscribers to be a part of it."

About Wazala
Wazala is a fully-featured online shopping cart software solution built by and for design-minded people. Once configured, the store can easily be plugged into any website, blog or Facebook page. The clean-looking storefront integrates with any existing design and customers are not directed to another website to make a purchase, allowing website owners to maintain brand integrity. Wazala has multiple language and currency support, inventory tracking and fulfillment assistance for both digital and physical goods, coupon codes, analytics tracking, and statistics. Wazala also processes payments through widely used payment gateways including PayPal, and Google Checkout.

Back to Buzz