Are you failing to show up for your own success? A simple trick to winning is to apply yourself completely to the task at hand. When it comes to running a business in 2014 showing up at the right place and at the right time will make a huge difference. Most of us are still stuck in our ways and not fully embracing the task ahead of us. I’m talking about utilizing the internet to your advantage. Having a great product with an online store like Wazala is a great start, but that won’t be enough. Follow the jump to learn how to show up and why it’s so important.
Over 80% of customers will research a product online before they purchase. That means if your business isn’t searchable then you are bleeding sales. Showing up on online search engines is paramount for capturing market share and staying competitive. Creating a SEO strategy along with content marketing and social media will keep your business ranked higher on keyword searches and will help you to show up on search engines. Once again if 80% of potential consumers are searching online then your ability to show up on there screens is necessary for success.
Websites who blog regularly see an 55% increase in traffic and 80% increase in leads on average than website who don’t. Getting involved with your customers in regular communication through blogging works. If you put the time and energy into your blogging efforts customers will respond and you will increase sales. You must put some of your own personality into your blog and social media. You can’t just hire some bots in India to do it for you. People want to see your personality shine through the communication so take the time to do as much yourself as you can. Don’t short yourself with the quick fix.
Engaging your audience on your social media channels is another place that you should show up. Simply replying to posts, liking comments, sharing information and acknowledging your customers will all help to drive sales and keep you on track.
Show up for your own success by making a commitment to your customers to be present where they want to find you. Invest in SEO, social media, and blogging so you can have the kind of relationship with your customers that will build your business.