Posts Tagged ‘writers’

Spicing Up Your Product Descriptions

November 4th, 2011

You’ve got the product down. It’s your baby, you’ve worked hard on it, your in-love with it. Now comes the part where you have to present your product to the masses, in the hopes that they too will fall head over heels. A good picture is a nice side dish, but an amazing product description is the big, juicy, steak that is really gonna get their mouths watering. Here are a few tips on how to serve up a perfect worded plate of seduction.

What is the product for

People like it when you are specific. They want you to give them an idea of how and when they should use a product, and what goal they will accomplish by using it. Say your selling a lipstick. Is it an everyday lipstick, a neutral color, that is subtle but will make them look slightly more put together when they go took work? Or is it a sexy, special occasion, knock ‘em dead cherry red lipstick, that they should put on before going out on a date? People are looking for specific things, so you should let them know in writing that they’ve found exactly what they’re looking for.

How will it make them feel

Most consumers buy products based on feelings, so why shouldn’t you be specific about exactly how your product is going to make them feel? Is it going to make them feel cool? Sexy? Alive? Confident? Savvy? Frumpy? (I hope not the last one).  Let’s revisit the lipstick example. Say our product is  that “knock ‘em dead cherry red” lipstick, part of your description could read: “This lipstick is guaranteed to be the milkshake that brings all the boys to the yard, and have you thinking, damn right, it’s better than yours”.   That’s a pretty corny, song-referencing example, but you get the idea.

How long has this product been on the Market

Is it a hot new product that they just have to have? Or a longstanding that’s become a classic go to? These are questions that should be answered in your descriptions. Let people know how long the products been around. If it’s a top seller, note it in your description. If it’s a seasonal product or a limited edition, tell people that they’d better act fast, or they might just miss out. If you just brought back a product due to popular demand, people should know that it’s there for just that reason. This will create a bit of a a buzz and personality for the product. Giving customers a product’s history can help them make a more informed decision. All in all, that’s what these tips are for. Give people more information to confirm their decision, so that they have to look no further for the product that is just right for them.

Interview – nakedpastor

October 12th, 2011

As soon as the nakedpastor store signed up to Wazala it caught our eye. The name itself was unusual, and prompted us to check it out. The Wazala team quickly circulated the artwork around, and we found ourselves discussing issues that many of us dared not to earlier. Many opinions about different subjects arise, but we all found ourself in agreement of one thing, questioning our own attitude. This is why we had to connect with David Hayward, the man behind the art, and give you the opportunity to reflect.

Tell us about yourself
I was born and raised in Canada, but have lived and studied in the USA as well. I even married an American, Lisa.
Even though I remember drawing since I was a small child and preferred the arts in public school, I ended up getting a Masters in Theological Studies from Gordon-Conwell Theological Seminary, as well as a Masters in Religious Studies and Ministry from McGill University in Montreal.
I was ordained to the ministry in 1986. But in 2010 I left the professional clergy. I am still interested in how people can find and follow their own spiritual path with courage and joy, as well as in how people can freely gather and form community in healthy ways.
I live with my wife Lisa on the beautiful Kennebecasis River near Saint John, New Brunswick, on the east coast of Canada. We have 3 grown children close by. And a dog.

What prompted you to start a blog? Tell us about the Naked Pastor.
I started a blog called nakedpastor in 2006, and initiated my public analysis of religion, religious community and spirituality through my writings, art and cartoons. Because the ministry is a very stressful career, much misunderstood and where many clergy suffer in silence, I felt I needed a place to “bare my soul” as a pastor. Hence the title “nakedpastor”. Much to my surprise, thousands of people are challenged and entertained by nakedpastor every day. Nakedpastor is a place where my passionate interests in religion, spirituality, philosophy and art can integrate. I didn’t expect it to become as popular as it has, although I would love it to get even more popular. Mainly because I think it genuinely helps people. I might also add that nakedpastor was a contributing factor in my leaving the ministry.
My art, cartoons, writings and my book “nakedpastor 101″ have found their way all around the world.

Some would say your art is provocative. How would you describe it?
Some do find my work provocative. Even offensive. Some think I am an enemy of religion. But this isn’t true. I am an enemy of its abuses. That’s for sure. And that’s what my cartoons take aim at. I consider them rather like political cartoons but for religion.
My paintings, on the other hand, are usually labelled tranquil, solitary, peaceful and sometimes melancholic. I really love working with watercolor on paper. That is definitely my favorite medium. My cartoons and drawings have got most of my attention lately, so I’m not doing as much painting these days. I’m not too happy about that.
I started a new series called “Sophia”. It is the story of a young woman’s journey from silence, oppression and slavery, towards her own independence and wisdom. Many of them are nude, but I think they are tasteful and discreet. These have raised a lot of interest, especially from women. In this way they are quite provocative. I have about 40 so far, and I hope soon to have 52… enough for a collection in a graphic novel format.

Your work is available for sale in your online store. What encouraged you to start selling it and how has been the feedback so far?
I have been selling art online for years now. I’ve used other sites for this and have enjoyed some success with them. These were very helpful for selling my art while the popularity of my blog grew. Now that my blog has quite a bit of traffic, I was looking for another solution. So when a friend told me about Wazala and I tried it, I found just what I was looking for: a way for people to purchase my art without leaving my site. My blog was popular enough to provide a market, a customer base of fans, and Wazala fit seamlessly in with it. Plus there are none of those annoying fees. I like the monthly flat rate. Oh… also… the store is very modern, clean and user-friendly.
My Wazala store is growing and I continue to experiment with it, trying to find the best way to use and promote it. It is selling my work. I’m always learning and things are always changing. So it’s a never-ending process of development.

Your donation button allows visitors to donate. Can you give us an idea on what efforts this money is going for?
I do have a Paypal donate button on my site. But that’s just because I’ve been too lazy to create my own Paypal button to just say “pay now” or something. People use that donate button to pay for other services I provide, like one-on-one coaching, online speaking events, commissioning of art pieces, or for just donating to the operation of my site because they’re fans.
However, I have had the opportunity to give my time, money and effort to charitable causes. For instance, last year I was invited as a blogger to go to Haiti to assist in the relief efforts after the earthquake. It is something I will never forget. My blog was a huge factor in me being invited and able to go.

If there is universal message that you wish others would understand from your art and writings, what would this be?
I always encourage people to find the courage to explore, discover and walk their own spiritual paths. I always take aim at organized religion and authority to suffocate independence and intellectual curiosity. Freedom is of utmost importance to me. How we can be responsible, just and compassionate while free is my perpetual question.
I think this is what my paintings, drawings, sculptures, cartoons and writings are all about.

Checkout David’s artwork and writings at the nakedpastor site.

Who did we build Wazala for?

May 25th, 2010

“We target people who understand that relationships are the lifeline of a small company.”
– David Rose

From way back when Wazala was an idea on a whiteboard, we were sure of one thing: our target user. We wanted to construct a shopping cart solution that is comprehensive yet clean and simple enough for unique personal brands to use.

The world of personal branding has evolved from the mom and pop store around the corner into the online world. Bloggers, artists and tastemakers that have managed to attract a valuable amount of traffic are looking to take advantage of their online presence. They are now admired, trusted and followed by many and are aware of the rewards they can harvest creating an online store within their own site.

They are also aware of what makes them unique, and not willing to risk loosing their identity and distinctiveness in the process, and Wazala values this! The seamless integration of Wazala with a site is clutter free with zero brand deflation. The minimal design integrates without cramping its style. We target photographers showcasing their work, musicians looking to book a gig, writers with something to say and artist who wish to express themselves. The many flavors of the web will not be overshadowed by Wazala!

Most started on a social network of some sort, and they managed to capture a following and create a name people relate to. Some have started a blog on sites like Blogger or WordPress, and even more are moving to their own website. This is why Wazala integrates with all of these sites and allows you create an online store easily no matter where you are on the web.

The lack of support, integration and features within the available e-commerce platforms that cater to these unique product providers is also why Wazala was created. Personal brands with unique offerings will benefit most from Wazala, but the use of Wazala by other audiences is only expected since it’s a simple to use shopping cart application that still manages to cover all the features needed to transform any site into a fully functional online store.

Welcome to Wazala!

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