“We target people who understand that relationships are the lifeline of a small company.”
– David Rose

From way back when Wazala was an idea on a whiteboard, we were sure of one thing: our target user. We wanted to construct a shopping cart solution that is comprehensive yet clean and simple enough for unique personal brands to use.

The world of personal branding has evolved from the mom and pop store around the corner into the online world. Bloggers, artists and tastemakers that have managed to attract a valuable amount of traffic are looking to take advantage of their online presence. They are now admired, trusted and followed by many and are aware of the rewards they can harvest creating an online store within their own site.

They are also aware of what makes them unique, and not willing to risk loosing their identity and distinctiveness in the process, and Wazala values this! The seamless integration of Wazala with a site is clutter free with zero brand deflation. The minimal design integrates without cramping its style. We target photographers showcasing their work, musicians looking to book a gig, writers with something to say and artist who wish to express themselves. The many flavors of the web will not be overshadowed by Wazala!

Most started on a social network of some sort, and they managed to capture a following and create a name people relate to. Some have started a blog on sites like Blogger or WordPress, and even more are moving to their own website. This is why Wazala integrates with all of these sites and allows you create an online store easily no matter where you are on the web.

The lack of support, integration and features within the available e-commerce platforms that cater to these unique product providers is also why Wazala was created. Personal brands with unique offerings will benefit most from Wazala, but the use of Wazala by other audiences is only expected since it’s a simple to use shopping cart application that still manages to cover all the features needed to transform any site into a fully functional online store.

Welcome to Wazala!