Store URL | Wazala

Posts Tagged ‘store URL’

Promoting Your Facebook Store

March 30th, 2012

Getting the word out about your Facebook store, or offers and specials you’re having is pretty easy! We promise that once you read through this, you’ll know what we mean by EASY!

Link to Your Facebook Store

Once you’ve added the store to Facebook, and positioned the store tab well for fans to see, you can link to your Facebook store from anywhere. This can be a post in Facebook to announce it, or even a newsletter or email you’re sending out. Your Facebook store URL would be as follows: https://www.facebook.com/Wazala/app_147605761926866 – Just replace the page name Wazala, with your own page name as it appears in your own Facebook URL.

Facebook Specific Offers

So let’s say you want to offer your Facebook fans a coupon code to entice them to buy. The Wazala’s social promoter engine, can help you get the word out. Whenever you add something newsworthy to your store, like a coupon code or place a product on sale, Wazala reminds you to post this on Facebook and/or Twitter. It will provide you with suggestions for your post that you can edit to your liking, and with a single click, this post can be posted to your Facebook page without you ever logging into Facebook! Go ahead try it, we know you’d love it and your fans would appreciate the love.

Happy Facebook Selling!

Musicians This One Is For You!

February 1st, 2012

We’re happy to announce the release of SoundCloud integration within Wazala! This integration allows you to set up a music shop with a few clicks, and grab music you wish to offer for sale, from SoundCloud into your Wazala store. We feel many musicians already using SoundCloud will benefit from the easy upload and set up of their music for sale. Not having to go through the creations of separate products, waiting for loading time and doing it over and over again.

The process is quite simple. In the Product tab, you will find the option of importing your tracks from SoundCloud, Once you click on that, an authorization page appears and you need to login into SoundCloud.

Once you allow Wazala access, your tracks will be listed. Here you can choose which tracks to import, state the price and if you wish to activate them for sale. Wazala can also import the genres as categories.

The import will start once you confirm. Depending on the size of your files, this should not take long. Once the import is complete click on Done, and you will be able to see your tracks listed as products for sale.

Customers will as usual, be able to preview the song, and once purchased the delivery is automated and secure through a masked Wazala URL.

It’s that simple, it’s quick and the best thing you can make money selling your music! Rock on!

Your Store – Your Colors!

January 8th, 2012

You’ve got a website and you spent time and money deciding on the right shade of cotton candy red for your background and it looks delicious! You add your Wazala store, and although it’s, nice and clean you wish to tweak some colors, add some flavor and make it your own! Guess what.. YOU CAN!

Our first release of the up and coming store designer is out! You can now change the colors of the store to match your website. Different elements in your shop can now be tweaked to clone your site colors and match your brand.

For now this only works on stores placed as overlay or embed in your own site. You need to be familiar with the HEX color code, or use simple wording like green, red and yellow and is done by adding simple lines to your widget code on your site.

Store background, image borders, price, menu effects, product and category names are among the many elements you can color. In addition to some element placements that you can change as well. Interested in checking this out? Take a look at our detailed FAQ for specifics.

Stay tuned for more customizations and playful tools coming your way…

Top 3 Reasons For Abandoned Shopping Carts

December 31st, 2011

A customer is on your ecommerce site. They have put items in their cart. They obviously are interested in what you have to offer. Now all they have to do is purchase. Suddenly, something disastrous occurs. They leave your site, leaving an abandoned shopping cart and a looming question in your mind. What deterred them from making a purchase? According to a study by leading Customer Service Management (CEM) firm, these are the top three reasons why someone might leave your site just minutes from buying.

High Shipping Fees
Shipping prices are a huge issue for any ecommerce site and the biggest reason customers abandon shopping carts. Customers tend to view shipping costs as an extraneous fee. This is especially true in orders with less items. If someone wants a shirt for 15 dollars, and the shipping cost is 13 dollars, its going to be a tough sell, as they are almost paying the price of two shirts. To remedy this, either find a cheaper means of shipping, or take a little bit of a profit cut on smaller purchases in order to keep the shipping costs low.

Comparison Shopping
This kind of shopping cart abandonment occurs when customers are on multiple sites looking for the best deal on certain items, and find a better or more enticing deal on one that is not yours. This could have something to do with price, or it could have something to do with the quality. Obviously, you should make sure you are priced competitively and offer a great product, but you should also try offering discounts on bulk deals. This may help convince customers that your store is the one to go with.

Changed Mind
This one is very hard to prevent. People are very fickle by nature, and you are destined to get a certain amount of these no matter what you do. They could just be window shopping, or even just making a wish list. However, there are some things you can do to make it harder for them to change their mind. Namely, making your site extremely easy to use, so that the process is as painless as possible. If people don’t see roadblocks up ahead, they are much less likely to turn around. So eliminate the dead ends.

Happy New Year and Happy Selling!

Spicing Up Your Product Descriptions

November 4th, 2011

You’ve got the product down. It’s your baby, you’ve worked hard on it, your in-love with it. Now comes the part where you have to present your product to the masses, in the hopes that they too will fall head over heels. A good picture is a nice side dish, but an amazing product description is the big, juicy, steak that is really gonna get their mouths watering. Here are a few tips on how to serve up a perfect worded plate of seduction.

What is the product for

People like it when you are specific. They want you to give them an idea of how and when they should use a product, and what goal they will accomplish by using it. Say your selling a lipstick. Is it an everyday lipstick, a neutral color, that is subtle but will make them look slightly more put together when they go took work? Or is it a sexy, special occasion, knock ‘em dead cherry red lipstick, that they should put on before going out on a date? People are looking for specific things, so you should let them know in writing that they’ve found exactly what they’re looking for.

How will it make them feel

Most consumers buy products based on feelings, so why shouldn’t you be specific about exactly how your product is going to make them feel? Is it going to make them feel cool? Sexy? Alive? Confident? Savvy? Frumpy? (I hope not the last one). Let’s revisit the lipstick example. Say our product is that “knock ‘em dead cherry red” lipstick, part of your description could read: “This lipstick is guaranteed to be the milkshake that brings all the boys to the yard, and have you thinking, damn right, it’s better than yours”. That’s a pretty corny, song-referencing example, but you get the idea.

How long has this product been on the Market

Is it a hot new product that they just have to have? Or a longstanding that’s become a classic go to? These are questions that should be answered in your descriptions. Let people know how long the products been around. If it’s a top seller, note it in your description. If it’s a seasonal product or a limited edition, tell people that they’d better act fast, or they might just miss out. If you just brought back a product due to popular demand, people should know that it’s there for just that reason. This will create a bit of a a buzz and personality for the product. Giving customers a product’s history can help them make a more informed decision. All in all, that’s what these tips are for. Give people more information to confirm their decision, so that they have to look no further for the product that is just right for them.

Managing Your Facebook Page

August 4th, 2011

We recently added a promote page to help you get started on promoting your online store, mentioning proven methods and tools that you can use, such as Facebook. Today we’re going a little deeper on what it takes to create a Facebook Page and get started on attracting fans.

Your Facebook page is not just a page! Think of it as an extension to your website, a mini blog and a forum as well as a showcase all wrapped into one. You may not have the budget to hire a social media firm to take over your Facebook strategy, but that should not stop you from doing it yourself!

First Impressions
Your info page is your landing page and when potential fan visits, they must be intrigued to know more. Review your Info regularly and fill in all the details. A good Facebook page should include a bio, contact info, links to your site, and a well written mission statement.
Tip: create a landing page for your non fans, this can be easily designed using tools like pagemodo.

Visualize
People joined Facebook for the visual engagements. It allowed them to sneak a peek at others, and for businesses this is no different. Update photos regularly, and add videos related to your industry, and when adding wall posts with links, pick a picture that its attractive from the thumbnails they provide.

Engage
Don’t just spread news, ask questions, comment on other pages and keep the conversation going. Take advantage of the Wazala Social Promoter within your Store Manager, give out Facebook coupons and generate some buzz. Great apps in Facebook that are rarely used, but can be valuable are “Discussions” and “Questions” Start a discussion topic and allow others to voice their opinion or ask a question to get some feedback. When posting a link or a story, include a question to entice comments and likes.
Tip: The more comments or likes a posts gets, the more likely it will show up on a fan’s newsfeed.

Manage Expectations
When opening up your page for discussions, you’re more likely to get those negative responses and you should be ready for them. Be smart and know when and what to comment back. You’ll be surprised by what you’d learn. Sure, at times it may be embarrassing, but life it is full of different views and tastes, and remember you can’t please all. You can only stand true to who you are and what you offer.

Give Back
Social media contests, sweepstakes and promotions do well in generating quick traffic to your site. It’s an efficient and low cost tool to get the word out. It may not be the ideal long term acquisition tool, but it does work for the short term. Big brands are taking advantage of that, and if you’re on a tight budget consider doing it yourself, or use and affordable tool like WildFire.

Pay Up
Advertising on Facebook is easy. With the ability to choose your target by location, age and interests as well as testing ads and finally using what works, it gives you the ability brand your name. Set your daily budget and choose to pay only when people click (CPC) or see your ad (CPM). Depending on your business and industry this may end becoming a great success.

Analyze
Facebook may not have the best analytics support, but it does provide insight on your page activity that can help guide you. Keeping up with this on a weekly basis does help you grasp your audience interactions and alerts you if you’re engagement level drops.

Sell Out
fCommerce is relatively a new term, and so far it’s future is unknown, but as long as Facebook is around and your potential customers are using it, having a store and selling on Facebook is an added bonus! It’s all about capturing an impulse buyer, and those are found everywhere. The viral feature of adding Wazala to multiple sites and social profiles is based on impulse buying, so go ahead and add your online store to Facebook.

Add a Custom Domain to Your Wazala Store

September 10th, 2010

“The beginning of wisdom is to call things by their right names.”
– Chinese Proverbs

Hosted e-commerce platforms almost all give you a unique URL. With us you get yourstorename.wazala.com as your stand-alone store that you can link to. You can even customize the look and feel of your store to make it your own. However, some of you are concerned about personal branding, and having the Wazala name in the URL may not be ideal. Well, now your store can be on your own domain name!

The custom domain solution within Wazala gives you the option to have your own domain name point to your store. You have a couple of options when setting this up, and our help guide can walk you through the details. You can have your store be the main focus of your website, like this:

yourstorename.wazala.com now points to www.yourstorename.com

Or if you already have an existing website that you are adding a shopping cart to, you can do something like this:

yourstorename.wazala.com now points to www.yourstorename.com/shop

No matter what you choose, your Wazala store will remain exactly the same, including your Contact Us page so you can communicate with your visitors, and your multiple language support.

Posts Tagged ‘store URL’

Top 3 Reasons For Abandoned Shopping Carts

Add a Custom Domain to Your Wazala Store

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