You’ve got the product down. It’s your baby, you’ve worked hard on it, your in-love with it. Now comes the part where you have to present your product to the masses, in the hopes that they too will fall head over heels. A good picture is a nice side dish, but an amazing product description is the big, juicy, steak that is really gonna get their mouths watering. Here are a few tips on how to serve up a perfect worded plate of seduction.
What is the product for
People like it when you are specific. They want you to give them an idea of how and when they should use a product, and what goal they will accomplish by using it. Say your selling a lipstick. Is it an everyday lipstick, a neutral color, that is subtle but will make them look slightly more put together when they go took work? Or is it a sexy, special occasion, knock ‘em dead cherry red lipstick, that they should put on before going out on a date? People are looking for specific things, so you should let them know in writing that they’ve found exactly what they’re looking for.
How will it make them feel
Most consumers buy products based on feelings, so why shouldn’t you be specific about exactly how your product is going to make them feel? Is it going to make them feel cool? Sexy? Alive? Confident? Savvy? Frumpy? (I hope not the last one). Let’s revisit the lipstick example. Say our product is that “knock ‘em dead cherry red” lipstick, part of your description could read: “This lipstick is guaranteed to be the milkshake that brings all the boys to the yard, and have you thinking, damn right, it’s better than yours”. That’s a pretty corny, song-referencing example, but you get the idea.
How long has this product been on the Market
Is it a hot new product that they just have to have? Or a longstanding that’s become a classic go to? These are questions that should be answered in your descriptions. Let people know how long the products been around. If it’s a top seller, note it in your description. If it’s a seasonal product or a limited edition, tell people that they’d better act fast, or they might just miss out. If you just brought back a product due to popular demand, people should know that it’s there for just that reason. This will create a bit of a a buzz and personality for the product. Giving customers a product’s history can help them make a more informed decision. All in all, that’s what these tips are for. Give people more information to confirm their decision, so that they have to look no further for the product that is just right for them.
