Posts Tagged ‘sell ebooks’

Spicing Up Your Product Descriptions

November 4th, 2011

You’ve got the product down. It’s your baby, you’ve worked hard on it, your in-love with it. Now comes the part where you have to present your product to the masses, in the hopes that they too will fall head over heels. A good picture is a nice side dish, but an amazing product description is the big, juicy, steak that is really gonna get their mouths watering. Here are a few tips on how to serve up a perfect worded plate of seduction.

What is the product for

People like it when you are specific. They want you to give them an idea of how and when they should use a product, and what goal they will accomplish by using it. Say your selling a lipstick. Is it an everyday lipstick, a neutral color, that is subtle but will make them look slightly more put together when they go took work? Or is it a sexy, special occasion, knock ‘em dead cherry red lipstick, that they should put on before going out on a date? People are looking for specific things, so you should let them know in writing that they’ve found exactly what they’re looking for.

How will it make them feel

Most consumers buy products based on feelings, so why shouldn’t you be specific about exactly how your product is going to make them feel? Is it going to make them feel cool? Sexy? Alive? Confident? Savvy? Frumpy? (I hope not the last one).  Let’s revisit the lipstick example. Say our product is  that “knock ‘em dead cherry red” lipstick, part of your description could read: “This lipstick is guaranteed to be the milkshake that brings all the boys to the yard, and have you thinking, damn right, it’s better than yours”.   That’s a pretty corny, song-referencing example, but you get the idea.

How long has this product been on the Market

Is it a hot new product that they just have to have? Or a longstanding that’s become a classic go to? These are questions that should be answered in your descriptions. Let people know how long the products been around. If it’s a top seller, note it in your description. If it’s a seasonal product or a limited edition, tell people that they’d better act fast, or they might just miss out. If you just brought back a product due to popular demand, people should know that it’s there for just that reason. This will create a bit of a a buzz and personality for the product. Giving customers a product’s history can help them make a more informed decision. All in all, that’s what these tips are for. Give people more information to confirm their decision, so that they have to look no further for the product that is just right for them.

Interview – nakedpastor

October 12th, 2011

As soon as the nakedpastor store signed up to Wazala it caught our eye. The name itself was unusual, and prompted us to check it out. The Wazala team quickly circulated the artwork around, and we found ourselves discussing issues that many of us dared not to earlier. Many opinions about different subjects arise, but we all found ourself in agreement of one thing, questioning our own attitude. This is why we had to connect with David Hayward, the man behind the art, and give you the opportunity to reflect.

Tell us about yourself
I was born and raised in Canada, but have lived and studied in the USA as well. I even married an American, Lisa.
Even though I remember drawing since I was a small child and preferred the arts in public school, I ended up getting a Masters in Theological Studies from Gordon-Conwell Theological Seminary, as well as a Masters in Religious Studies and Ministry from McGill University in Montreal.
I was ordained to the ministry in 1986. But in 2010 I left the professional clergy. I am still interested in how people can find and follow their own spiritual path with courage and joy, as well as in how people can freely gather and form community in healthy ways.
I live with my wife Lisa on the beautiful Kennebecasis River near Saint John, New Brunswick, on the east coast of Canada. We have 3 grown children close by. And a dog.

What prompted you to start a blog? Tell us about the Naked Pastor.
I started a blog called nakedpastor in 2006, and initiated my public analysis of religion, religious community and spirituality through my writings, art and cartoons. Because the ministry is a very stressful career, much misunderstood and where many clergy suffer in silence, I felt I needed a place to “bare my soul” as a pastor. Hence the title “nakedpastor”. Much to my surprise, thousands of people are challenged and entertained by nakedpastor every day. Nakedpastor is a place where my passionate interests in religion, spirituality, philosophy and art can integrate. I didn’t expect it to become as popular as it has, although I would love it to get even more popular. Mainly because I think it genuinely helps people. I might also add that nakedpastor was a contributing factor in my leaving the ministry.
My art, cartoons, writings and my book “nakedpastor 101″ have found their way all around the world.

Some would say your art is provocative. How would you describe it?
Some do find my work provocative. Even offensive. Some think I am an enemy of religion. But this isn’t true. I am an enemy of its abuses. That’s for sure. And that’s what my cartoons take aim at. I consider them rather like political cartoons but for religion.
My paintings, on the other hand, are usually labelled tranquil, solitary, peaceful and sometimes melancholic. I really love working with watercolor on paper. That is definitely my favorite medium. My cartoons and drawings have got most of my attention lately, so I’m not doing as much painting these days. I’m not too happy about that.
I started a new series called “Sophia”. It is the story of a young woman’s journey from silence, oppression and slavery, towards her own independence and wisdom. Many of them are nude, but I think they are tasteful and discreet. These have raised a lot of interest, especially from women. In this way they are quite provocative. I have about 40 so far, and I hope soon to have 52… enough for a collection in a graphic novel format.

Your work is available for sale in your online store. What encouraged you to start selling it and how has been the feedback so far?
I have been selling art online for years now. I’ve used other sites for this and have enjoyed some success with them. These were very helpful for selling my art while the popularity of my blog grew. Now that my blog has quite a bit of traffic, I was looking for another solution. So when a friend told me about Wazala and I tried it, I found just what I was looking for: a way for people to purchase my art without leaving my site. My blog was popular enough to provide a market, a customer base of fans, and Wazala fit seamlessly in with it. Plus there are none of those annoying fees. I like the monthly flat rate. Oh… also… the store is very modern, clean and user-friendly.
My Wazala store is growing and I continue to experiment with it, trying to find the best way to use and promote it. It is selling my work. I’m always learning and things are always changing. So it’s a never-ending process of development.

Your donation button allows visitors to donate. Can you give us an idea on what efforts this money is going for?
I do have a Paypal donate button on my site. But that’s just because I’ve been too lazy to create my own Paypal button to just say “pay now” or something. People use that donate button to pay for other services I provide, like one-on-one coaching, online speaking events, commissioning of art pieces, or for just donating to the operation of my site because they’re fans.
However, I have had the opportunity to give my time, money and effort to charitable causes. For instance, last year I was invited as a blogger to go to Haiti to assist in the relief efforts after the earthquake. It is something I will never forget. My blog was a huge factor in me being invited and able to go.

If there is universal message that you wish others would understand from your art and writings, what would this be?
I always encourage people to find the courage to explore, discover and walk their own spiritual paths. I always take aim at organized religion and authority to suffocate independence and intellectual curiosity. Freedom is of utmost importance to me. How we can be responsible, just and compassionate while free is my perpetual question.
I think this is what my paintings, drawings, sculptures, cartoons and writings are all about.

Checkout David’s artwork and writings at the nakedpastor site.

My Product Rocks

August 11th, 2011

Show us what you would sell with Wazala for a chance to win a FREE Wazala large account

Last month’s promo was a big hit. Our winner Shawn Hesketh owner of the Wazala store wp101.wazala.com and the design studio Left Lane, won the Wazala large account, and gifted it to his sister Tiffany who is now building another Wazala store. Happy to see this entrepreneurial family grow with Wazala, we are doing it again!

This time, it’s about what you want to sell. Show us what you would sell with Wazala for a chance to win a Wazala large account free for an entire year! Use it yourself or Gift it to a friend!

Upload a picture, video, link of a product you feel will sell well, to our Facebook wall. Give it an attractive name and explain why you feel it rocks, and would sell well. then share this posts to your friends and family to like, comment and vote.

What kind of product, you ask? Well we want to see what creative product you would sell online using Wazala. From music or a digital download, handmade handcrafts, photos, works of art, it really can be anything you feel will sell well. Be creative and sure it clearly showcases what you would sell in an attractive way. Remember the public is voting, so your product should be appealing to buyers!

Can’t think of anything to sell? Why not share this with someone who might? This contest is open to anyone and everyone with a product they wish to sell online!

Entry process:
Simply visit our Facebook page and post the product to our Wall. It can be a picture, video or link to somewhere, where it is available. Make sure you state what it is, if need be.
Once you do that, share this with your friends on Facebook, to like it, comment on it positively, and voice out that you should win. (use the Share button, below the post you created)

Terms:
You can upload as many pictures as you wish to increase your chances of winning. The Wazala team will choose one lucky winner, taking into consideration any comments and “likes” your picture gets from others in the community, so make sure to spread the word about your picture(s). This promotion will run for a few weeks and the winner will be announced on Facebook, Twitter and our website. Anyone can join. Whether you have a Wazala store, or still thinking of starting an online business you can enter to win. The prize is granted as a new Wazala subscription, and is transferable “once” to a person of your choice. Yes you can enter to win and give it away as a gift!
Happy Winning Everyone!

The Digital Merchant

June 25th, 2010

“The digital revolution is far more significant than the invention of writing or even of printing.”
– Douglas Engelbart

Developed to facilitate the sale of those with unique offerings, it is only common sense for Wazala to support the world of digital trade. Commodities have evolved into the intangible; selling digital assets such as photographs, ebooks and software is a vast and lucrative business for many.

Because it allows for various options within a product, Wazala makes it easy to sell multiple forms of a single file. A photographer, for example, can sell a low, medium or high resolution of a picture, not to mention the capacity to scale it into different sizes, file extensions and any other possibilities. And he can offer each option at a separate price.

And while the commerce of digital products is hard to control, with many people out there taking advantage of download links, Wazala has the ability to limit the number of downloads for each purchase as well as set the amount of time the download is available after payment. After all, even though they are not physical products, there is still a value to these digital files.

The ability to sell both physical and digital products within the same store is a nice bonus feature we have built into Wazala. Being able to offer a musician’s track for download as well as the original vintage LP makes Wazala a full offering online store solution. Checkout this sample blog that is set up with fonts/typefaces for sale, our music store where you can sample music and “mock” purchase an album or our photography store where you can buy a photo. You can even go through the checkout process and experience the purchase the way your customer would — just make sure you use your real email address on checkout so we can deliver your purchase to you.

Go artists! Go writers! Go web 2.0! Go Wazala!

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