Express Checkout

Posts Tagged ‘express checkout’

The Power Of A Facebook Store

April 8th, 2012

It’s a big announcement, and though you’re reading this here and now, it was first announced on our Facebook page.. Why you may ask? Well this announcement has to do with the power of SHARING and the persuasiveness and advocacy in brand marketing. It was only fair to divulge this first on Facebook.. For those of you who haven’t heard..

Our newly designed and SOCIALLY loaded Facebook store is now out!

The New Design
With the new Timeline for business pages, the area allows for more space, so we had to take advantage of this, and allow for more categories per page view. Add the search ability for easier browsing, as well as a clear layout for custom pages so you’re sure your offerings are clearly visible to help you sell on Facebook. We’re pretty proud of this new look, but this is just a little taste..

The Shopping Experience
In line with our mission to keep customers engaged within your website and brand, the new Facebook store, allows your customers to browse products for sale, share their favorites with friends, and complete a purchase within the Facebook shopping cart. Yes the entire process can be completed without leaving your Facebook page! Using payment gateways like PayPal Payments Pro and Authorize.net, the customer pays and is never directed elsewhere. And now the payment gateway PayPal Express, brings them back to your Facebook page to confirm the transaction. We hope this decreases the number of abandoned carts and gives you a boost in sales.. But wait that’s not all…

The Capitalization of Sharing
Facebook is all about sharing, and now your customer can become your advocate. After a purchase is made, customers can share their excitement with a single click and post their purchase to their own Timeline and share with friends. This is done without authorizing an app, just a simple share button that we’re all used to. Your customers can now become your own marketing tool. Yes this is all about REACH.. If you like the sound of reach and fcommerce advocacy, we’ve got more for you..

More features with the Facebook store include the ability to preview audio before purchase, allowing musicians and artists to showcase their tunes and sell music directly to fans within Facebook. They can sell songs, sell CD’s or even autographed prints! Looking for more? Well how about multiple language support, zoomed picture view, sharing to social platforms like Twitter and Want, and include related products for cross selling.

We mentioned it’s a big release, and we must say, we’re not finished yet! Stay tuned for more exciting releases from Wazala coming very soon!

3 Things Not To Do In Ecommerce

December 8th, 2011

We all have heard tips about what things you should do to increase your conversions, so we thought to change it up a bit and talk about the things that you shouldn’t do, the things that are going to hold you back and actually cost you sales. So real quick, here is a list of 3 ecommerce no no’s that we think are most pertinent.

DON’T Force Registration
There is no real logical reason why you should do this. It just pisses people off. You can offer the option, but don’t require it. It’s a hassle, and your more than likely to lose conversions because of it. Think about it, have you ever been happy that a site made you register? We can understand those sales that require follow ups, support for specific software sales and regular updates, but if you’re selling a one off product, you’re better off taking your money and thanking your customer. People don’t like to be bullied in to things. If you hold you product hostage, people better love it or their not going to bother paying the ransom.

DON’T Hide Payment Options
This one is simple. People want to know how they can pay, right away. You don’t want to make a customer jump through hoops at the end of an order because they have a Visa and your site only accepts PayPal. They are more than likely to take their business elsewhere. List the available payment options prominently on your site, and even create a custom page within Wazala to give this info. This will help your conversions, and encourages more interested customers in completing the purchase.

DON’T Overuse Keywords
I get it. You want to stuff as many relevant phrases into your content so that you can get better rankings. But while SEO is still somewhat important, selling to customers is and always will be the first priority of a good e-commerce site. Cramming in keywords for keywords sake only serves to muddle up your message, and therefore hurt conversions. Use them only when it seems natural. If you can’t do that, hire a writer to do it for you.

Happy Selling!

Three Tips for Better Conversions

November 16th, 2011

Choosing the right landing page for the right keywords can have a dramatic effect on the amount of traffic you get, and therefore how much money you make. While it helps to do testing first, here are three guidelines that will help you avoid the pitfalls that some sites fall into and improve your conversions rates dramatically.

Get Rid of the Choices

You shouldn’t present many options to a potential customer. This will just serve to confuse them. If you want them to buy something, put a “buy” link in big letters right where they can see it. If you want them to download something put a “download” sign in big letters right where they can see it. You get the point. Eliminate all other options, or at least put them in really small print so they are hard to see. You want to keep the customer focused on what you want them to do, so why give them other choices? That would just be silly.

Stay True to Your Word

This is very important. You have to make sure your landing pages matches the expectation set by the link that the customer clicked to get to it. If your link says “click to find out how to listen to MP3’s in style,” and when the the customer clicks the link it takes them to a landing page of your main site, and they have to search for what they wanted to see, your customer won’t be happy, nor will they trust you. You must follow through on what you promised in the link or the customers’ expectations will not be satisfied.

Don’t Peacock

While you want your landing page to stand out, you don’t need to be loud about it. Avoid having a ton of visual distractions that will take the visitor out of the buying experience. Only truly relevant information should be displayed. Everything else should be nixed. Visitors to your landing page want to find out about what they were promised in the link and satisfy and expectation. If by satisfying that expectation you get a sale, why would you want to put up road blocks in the form of other visual distractions? Keep it simple, keep it neat, keep it focused.

While these techniques don’t guarantee sales, you sure won’t lose any because of them. So apply them to your landing pages and see what happens. You could just make bank.

Creating An Online Holiday Pop Up Store

October 23rd, 2011

With the Holiday season just around the corner, more businesses are catching onto the idea of a Holiday Pop Up Shop. These little businesses open around the Holidays spreading their marketing hard, then simply disappearing once the season is over. Halloween shops are found in strip malls, while Christmas gifts and gift wrapping businesses take advantage of this in small mall carts and little huts. They pop up out of nowhere, make a quick profit during the holidays then close shop.

Lately the same idea is becoming popular online. Ecommerce sites, and businesses are also taking advantage of this by creating limited time holiday pop up stores for specific merchandise of the season, or even marketing there goods as featured gift ideas in a separate Holiday store.

Thinking of creating one this season? Well Wazala would be a perfect fit!

Easiest Holiday Ecommerce Setup
The simple and easy to use store manager of Wazala allows you to add products easily for sale. Whether you wish to offer digital products with digital delivery or shippable products, it is effortless to create a product, upload a few pictures, set shipping rates (as well as express shipping to meet the holiday deadline) and list your products for sale. We truly mean it when we say easy!

Spread The Joy Of Shopping
A quick way to market your new store is to publish it on your site immediately. Wazala’s viral features allows you to add your store to multiple websites, social profiles and especially Facebook for added marketing and sales push. You can create the store with the true functionality of a pop up light box. The Wazala red button, looks great with a Christmas theme (you can also create your own), and you can customize it to be clear with a title of “Holiday Gifts”. Add it to your Holiday specials page on your website, as well as our Facebook business page for a fully functional Facebook store, and you’re ready to take orders anywhere your customer is.

Holiday Discounts & Special Offers
Coupons, sales and special discounts are also easy to create with Wazala. Your ecommerce platform comes pre-configured to give out discount codes on specific products or store wide deals, and customers are always on the look out to save more during the Holidays. Place your on sale products in a category, offer coupon codes on social networks or for returning customers via email marketing. A proven way to close deals is to also offer free shipping, or at least discounted shipping. While some care to get their shipment on a discount, many also look for express shipping that you can set up with Wazala for an extra fee that your customer can pay.

Socially Drive Your Pop Up Store
The purpose is to attract those looking for deals and special promotions, and using the Wazala social promoter with discount codes, this time of year would prove helpful in gaining new customers. Social networks like Facebook and Twitter can be configured to your Wazala store to post out your special deals, Holiday products and shipping rates. With a simple password configuration, you will be ready to ring those bells and shout out your offerings.

With only a few weeks left for the Holidays starting early is important. Many try to finish their shopping early enough to relax and enjoy the season, while marketing may take time to work, putting in your efforts early will prove big. A big tip we hope you would take advantage of is to send out a coupon code to all your customers, allow them to redeem and also send it out to a friend.

Share a little this Holiday season and reap the rewards on the New Year.

Choosing A Payment Gateway For Your Online Store

August 25th, 2011

Wazala offer simple integrations to allow you to accept payments through PayPal, Google Checkout and Authorize.net as well as a pay later options you can use for offline payments. But how do you know which ones to offer your customers as payment options. What’s best for you may not be what’s best for others. To help you decide we though we’d share some features of each.

Merchant Accounts
PayPal Website Payments Pro and Authorize.net are great solutions to offer. It allows you to accept credit cards right within Wazala, and never direct your customers elsewhere to make a purchase. The entire process is done within your own site.

PayPal does charge a monthly fee for this, but the transaction rates they charge are less. It is available for those with a PayPal Merchant account and works for currencies of USD, AUD, GBP, CAD, EUR, JPY.

Authorize.net is a premier payment gateway that you can connect your bank account to. They charge a monthly fee for this, but the transaction rates they charge are less than others. It is offered in the USA and Canada only, but works for all currencies listed in Wazala except the Turkish Lira.

Google Checkout
Google offers the ability to pay online for all Google account holders. Many out there like the convenience of signing into Google and not creating a new account with a payment gateway to make a purchase, and this may help your sales. Available only in the USA and Great Britain and works for currencies of USD and GBP. Easy to set up, no monthly fees, and a reasonable per transaction fee.

PayPal Express Checkout & PayPal Website Payments Standard
Available for those with a Premier or Personal PayPal account, they are the most commonly used solution within PayPal as they are free accounts with no monthly fees, but do charge a per transaction fee based on your account and monthly billings. Usually available in all countries PayPal offers, and in all currencies listed in Wazala (except Turkish Lira does not work in PayPal Express).
In both cases the customer is directed to PayPal to pay, the difference is a few less steps to take in PayPal Express Checkout to complete the process, and they state a more secure transaction than PayPal Standard with Express Checkout.

Pay Later Option
Wazala also offers a pay later option, that allows you to accept, Wire Transfers, Cash on Delivery and any other off line payment option you wish to offer to your customers. You can offer this along with specific instructions on how to proceed to payment offline. For more about this option take a look at our FAQ found here.

When deciding, it is always helpful to read through their policies. You may find that some of these payment gateway are more likely to protect you against disputes or refunds depending on the types of products you sell, while others may offer added solutions to better your bookkeeping. No matter what you choose, you’re sure that with Wazala your payments are secure, just remember, offering options to your customers is a plus, as many out there abandon shopping carts when it’s time to pay if they do not see a trusted name they are comfortable with.

Also a good read is our article on accepting credit cards found here!

Wazala And PayPal Integration

December 11th, 2010

In this new wave of technology, you can’t do it all yourself, you have to form alliances.
– Carlos Slim Helú

We are so happy and proud to announce that Wazala is a PayPal preferred shopping cart solution. PayPal is one of the largest and trusted payment gateway online, and Wazala’s affiliation and integration with PayPal is a trusted one. We hope this news gives you the peace of mind when dealing with Wazala.

You can find Wazala listed on the PayPal site as a preferred shopping cart for the following account types:
Express Checkout
Website Payments Standard
Websites Payments Pro

And you can find Wazala listed within the PayPal website here

Hurray PayPal! 

Posts Tagged ‘express checkout’

3 Things Not To Do In Ecommerce

Three Tips for Better Conversions

Choosing A Payment Gateway For Your Online Store

Wazala And PayPal Integration

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