Posts Tagged ‘blogger’

Interview – nakedpastor

October 12th, 2011

As soon as the nakedpastor store signed up to Wazala it caught our eye. The name itself was unusual, and prompted us to check it out. The Wazala team quickly circulated the artwork around, and we found ourselves discussing issues that many of us dared not to earlier. Many opinions about different subjects arise, but we all found ourself in agreement of one thing, questioning our own attitude. This is why we had to connect with David Hayward, the man behind the art, and give you the opportunity to reflect.

Tell us about yourself
I was born and raised in Canada, but have lived and studied in the USA as well. I even married an American, Lisa.
Even though I remember drawing since I was a small child and preferred the arts in public school, I ended up getting a Masters in Theological Studies from Gordon-Conwell Theological Seminary, as well as a Masters in Religious Studies and Ministry from McGill University in Montreal.
I was ordained to the ministry in 1986. But in 2010 I left the professional clergy. I am still interested in how people can find and follow their own spiritual path with courage and joy, as well as in how people can freely gather and form community in healthy ways.
I live with my wife Lisa on the beautiful Kennebecasis River near Saint John, New Brunswick, on the east coast of Canada. We have 3 grown children close by. And a dog.

What prompted you to start a blog? Tell us about the Naked Pastor.
I started a blog called nakedpastor in 2006, and initiated my public analysis of religion, religious community and spirituality through my writings, art and cartoons. Because the ministry is a very stressful career, much misunderstood and where many clergy suffer in silence, I felt I needed a place to “bare my soul” as a pastor. Hence the title “nakedpastor”. Much to my surprise, thousands of people are challenged and entertained by nakedpastor every day. Nakedpastor is a place where my passionate interests in religion, spirituality, philosophy and art can integrate. I didn’t expect it to become as popular as it has, although I would love it to get even more popular. Mainly because I think it genuinely helps people. I might also add that nakedpastor was a contributing factor in my leaving the ministry.
My art, cartoons, writings and my book “nakedpastor 101″ have found their way all around the world.

Some would say your art is provocative. How would you describe it?
Some do find my work provocative. Even offensive. Some think I am an enemy of religion. But this isn’t true. I am an enemy of its abuses. That’s for sure. And that’s what my cartoons take aim at. I consider them rather like political cartoons but for religion.
My paintings, on the other hand, are usually labelled tranquil, solitary, peaceful and sometimes melancholic. I really love working with watercolor on paper. That is definitely my favorite medium. My cartoons and drawings have got most of my attention lately, so I’m not doing as much painting these days. I’m not too happy about that.
I started a new series called “Sophia”. It is the story of a young woman’s journey from silence, oppression and slavery, towards her own independence and wisdom. Many of them are nude, but I think they are tasteful and discreet. These have raised a lot of interest, especially from women. In this way they are quite provocative. I have about 40 so far, and I hope soon to have 52… enough for a collection in a graphic novel format.

Your work is available for sale in your online store. What encouraged you to start selling it and how has been the feedback so far?
I have been selling art online for years now. I’ve used other sites for this and have enjoyed some success with them. These were very helpful for selling my art while the popularity of my blog grew. Now that my blog has quite a bit of traffic, I was looking for another solution. So when a friend told me about Wazala and I tried it, I found just what I was looking for: a way for people to purchase my art without leaving my site. My blog was popular enough to provide a market, a customer base of fans, and Wazala fit seamlessly in with it. Plus there are none of those annoying fees. I like the monthly flat rate. Oh… also… the store is very modern, clean and user-friendly.
My Wazala store is growing and I continue to experiment with it, trying to find the best way to use and promote it. It is selling my work. I’m always learning and things are always changing. So it’s a never-ending process of development.

Your donation button allows visitors to donate. Can you give us an idea on what efforts this money is going for?
I do have a Paypal donate button on my site. But that’s just because I’ve been too lazy to create my own Paypal button to just say “pay now” or something. People use that donate button to pay for other services I provide, like one-on-one coaching, online speaking events, commissioning of art pieces, or for just donating to the operation of my site because they’re fans.
However, I have had the opportunity to give my time, money and effort to charitable causes. For instance, last year I was invited as a blogger to go to Haiti to assist in the relief efforts after the earthquake. It is something I will never forget. My blog was a huge factor in me being invited and able to go.

If there is universal message that you wish others would understand from your art and writings, what would this be?
I always encourage people to find the courage to explore, discover and walk their own spiritual paths. I always take aim at organized religion and authority to suffocate independence and intellectual curiosity. Freedom is of utmost importance to me. How we can be responsible, just and compassionate while free is my perpetual question.
I think this is what my paintings, drawings, sculptures, cartoons and writings are all about.

Checkout David’s artwork and writings at the nakedpastor site.

Interview – Behind The Scenes With Scarf Shop

August 22nd, 2011

Scarf Shop caught our eye when they first signed up and starting selling with Wazala. The clean looking website showcased the lovely handmade scarves beautifully and we quickly became big fans. Little did we know, that the woman behind the brand, Martha McQuade, works solo. Sometimes running a business involves more heart, than a big team.

We engaged with Martha this week and this is what she had to say..

Tell us about Scarf Shop and the team behind it?
Originally trained as an architect, I started working with textiles as a way of staying physically connected to materials and the making process. I was also impatient. I wanted to test out ideas about texture, color and construction and things move very slowly in the architectural world, at a much bigger scale.
I began making clothing and selling it at local shops and online. Some of my most popular items were hand dyed scarves. People started requesting certain colors or colors they had seen in the previous collections and I started thinking it would be nice to have a place where people could see all the colors together and be able to choose the size they wanted.
SCARFSHOP opened last September with 16 colors and 4 different sizes of hand dyed cotton scarves and it has been successful primarily I think, because it is just focused on this one product.
The “team” is made up of just me, although my amazing husband has been known to run to the post office and assemble hang tags in a pinch.

Take us through the process of creating your handmade scarfs.
I start by cutting the fabric to length from rolls.  Next I mix all of the different dye colors I am going to use that day and then dye the fabric in small batches -2 giant scarves per batch.  I usually have about 5 batches going at once.  Depending on the color this takes from 1.5 to 3 hours and there are several colors that are dyed twice.  Once the fabric is dyed, I rinse and dry it and then rip it lengthwise to size.  Over time I have developed a way of using a minimal amount of water in the dyeing process and I have reduced the amount of water to about 1/3 of what I was using originally.

What type of fabric and dye do you use?
The original scarves are 100% cotton that is made in the US and the dye is a water based dye.
I mix all of my own colors.  Before opening the shop I spent months developing the recipes for the dyes and figuring out what colors I wanted to offer. This was by far the most lengthy part of the development process, but also one of the most fun. I am currently trying to find an organic source for the fabric. This is proving difficult as the organic fabric market is quite corrupt with suppliers issuing fake certifications, etc.
In the next month or so I will be debuting a new scarf collection called COLORBLOCKS.  These scarves are made from a silk and cotton blend, hand dyed in two colors each and come in a square shape, which I don’t offer in the original scarf collection.

Do you offer any custom made colors?
I offer custom colors in quantities of 6 or more scarves.  This option is great for wedding parties, gift bags, etc.  I also have a special color-of-the-month, where I make a limited batch of scarves in a seasonal color and offer it just for that month.

As primarily an online business, what efforts do you put in to get traffic to your online store?
My main efforts are really focused on producing a well made product and providing great customer service. I want all of my customers to love their scarves and then I figure they will tell all their friends and give them as gifts.
Other than that I think being connected to social media is extremely important when you have an online business.  I have been fortunate to have several design bloggers write about the site which is really a great way to be exposed to a large amount of people who are interested in hand made things. I also use twitter to talk about shop updates, new colors, etc.  Having people tweet about my scarves is really great and I’m always flattered and very thankful when that happens.

Visit the Scarf Shop to indulge in one or more of those handmade scarves.

Dune Music – An interview with the people behind the talent

August 11th, 2011

Lately we seem to see more musicians and labels using ecommerce solutions like Wazala to better their online sales of both music and merch. The importance of engaging with your fans directly and allowing them to buy from you on your own website or blog has been proven successful in achieving better revenues. We caught up this week with Adam Sieff from Dune Music, to chat about their experience with online sales.

Tell us about Dune Music and what it is you do?
We’re a platform for promoting and recording some of Britain’s most talented jazz artists, all of whom have won a clutch of prestigious awards plus several nominations for MOBO, Urban and other music prizes. I’m they Communications Director and deal with all aspects of marketing and promotion, especially in helping our musicians keep in touch with their supporters and the jazz scene.

What types of musicians or bands do you work with?
Strictly jazz…..that swings! We’re proud that all the artists came up through our Tomorrow’s Warriors jazz development scheme run by our founder, the original Jazz Warriors double bassist Gary Crosby OBE.

What prompted you to start an online store?
We wanted to be able to sell more than just music, such as rare posters and artwork, and to be able to control pricing easily. And we particularly felt the need to attend to our customers in a friendlier way.

What social media tools do you use to promote your business and how?
Twitter and facebook are effective, as are monthly emails and constantly updated Posterous blogs. But just because new tools are effective it doesn’t mean one should forget old media – newspapers, radio and TV are still hugely important. But nothing is as helpful as great reviews (in any media) and word of mouth reports that spread the word where you can’t.

Do you have any advice or tips to musicians on selling their music or merch online?
If what you’re doing is really good, then as the movie says, people will come. But it’s not a race, it can take time for your message to spread, so don’t panic and hang in there.

Any gigs coming up that you would like to announce?
We have a prestigious Friday Tonic event at London’s Southbank Centre on Friday the 14th of October at 5:30pm in the Clore Ballroom. Our Yamaha Music Experience prize-winning Tomorrow’s Warriors Biggish Band and the16 piece Tomorrow’s Warriors Youth Jazz Orchestra will be performing along with some special guests. And it’s a free event!

To know more about Dune Music, visit their site at www.dune-music.com

Brass Monki – An interview with the artist

August 8th, 2011

Daniel Reese, is the artist behind the creative brand Brass Monki. From a small town called Runcorn, just outside of Liverpool, Daniel, decided against university and started Brass Monki alongside a full-time job at a local sports store. Now at the age of 23, he is self employed and running a successful business.

We recently had a chat with Daniel to find out more about this creative idea.

How did the idea of BrassMonki come about?
Brass Monki was originally ‘Customized Pumpz’. I began drawing on plain white plimsolls and selling them through a Myspace profile. It was in July 2009 that I decided to start a blog promoting new designs on Nike Dunks. It was quite slow for the first few months, but more people started to visit the blog and other websites began to run features on it. It was then I decided to make a real go at it. I changed the name to Brass Monki (because I am a Beastie Boys fan), opened an online store and to my surprise…people began to buy them.

Take us through the process of creating one of your pre-designed sneakers.
Well, none of my designs are pre-made. It isn’t as simple as picking a pair off the shelf and shipping them. All of my designs have to be hand painted first. Once an order is received, I pick the relevant size, strip the shoe of its wax coating using acetone and begin painting. I always mask off the areas I don’t want paint on to avoid any dirty finger prints or stray paint. I start by painting the large background areas first and then the detailed areas. Once I am happy with the way things look, I airbrush a clear acrylic all over the shoe in either a matt or glossy finish. Each shoe takes around 4 hours to make. That’s 8 hours a pair!

Do you create custom designs, and how do you work with your buyer in creating that?
I do. I have a section on my website where customers can request a custom design. They pay a £25 fee and supply all the ideas they have for the design in a form. Once I receive the request, I get to work using Photoshop. I take all their ideas and create 3-4 different ideas. I then email them to the customer and we liaise until both parties are happy with the design. We come to an agreement on a price and I get painting. It is really simple and a very personal experience. Sometimes we chat on the phone and there have been times where I have been able to meet them in person.

Do you feel your online store helped push your sales, and why?
Definitely. The thing that originally attracted me to Wazala was the fact I could integrate the store into my website and have the customer be able to shop whilst not technically leaving my website. I think that alone has helped traffic to the store and pushed sales. Also, the help I got from the technical support team to make my own widget was amazing and has given my website a very professional look.

We see you get a lot of traction on Twitter, how do you feel social media helped your business succeed?
Social media is very important to me and my business. Without social media, there would be no Brass Monki and I wouldn’t be where I am today. Twitter is a brilliant tool to help spread the word. I use the new social media feature on Wazala to promote new products. I have found that using it to promote coupon codes has been very successful and it seems every time I tweet a code, I get a sale lately.

Any advice or suggestions to other artists thinking of starting their own business?
My advice is to just do it. I waited 2 years before finally deciding to give it a real go and I wish I had done it sooner. As long as you plan and research well, you will not fail.

Checkout the Brass Monki website to get your own pair or just get inspired!

SELL ONLINE: How to market your online store using external sources (without spending money)

June 9th, 2011

For small businesses selling online in niche arenas, paid marketing may not be the best solution for getting the word out. Instead, save money and be more effective by targeting your market via platforms they are already engaged in, such as blogs, Quora, Facebook groups and Twitter hashtags.

Niche Blog Outreach
What are you selling and who is your audience? Chances are, there’s at least five blogs that have captive followers who would make excellent customers. Reach out to these bloggers with useful, relevant information and a solid “newsy” pitch. Use the bloggers name if possible and include photos of your products as attachments.

Quora
Quora is an open forum questions and answer website that you should absolutely join if you haven’t already! Search questions, topics and people and ask or answer questions based on your niche expertise. This will help connect you with potential buyers and allow you to establish a great, conversational relationship with them.

Facebook Groups
Join Facebook Groups relevant to your industry and be a regular contributor. Not a spammy “hey buy my product now” contributor, but someone who shares useful information on the overarching topic. People are more likely to pay attention to your product pitch AFTER you’ve already shared valuable content with them.
*Note: Facebook Groups has recently undergone a change; check out this Mashable article for details.

Twitter Hashtags
Hashtags (#) are a way of tagging your tweets to make them more searchable to those looking for something specific. This is a great way to target people who are looking for you! Try out different hashtags and see which get you the most feedback. The more specific your hashtag, the better!

Keeping up with marketing your products should be your #1 focus. Results do not come in overnight, so continuous outreach is key here. Do not give up early, and try different techniques. Your best bet is to push for all mediums at once. When customers see how active you are, they are more likely to trust you and feel your professionalism. Good Luck!

Who did we build Wazala for?

May 25th, 2010

“We target people who understand that relationships are the lifeline of a small company.”
– David Rose

From way back when Wazala was an idea on a whiteboard, we were sure of one thing: our target user. We wanted to construct a shopping cart solution that is comprehensive yet clean and simple enough for unique personal brands to use.

The world of personal branding has evolved from the mom and pop store around the corner into the online world. Bloggers, artists and tastemakers that have managed to attract a valuable amount of traffic are looking to take advantage of their online presence. They are now admired, trusted and followed by many and are aware of the rewards they can harvest creating an online store within their own site.

They are also aware of what makes them unique, and not willing to risk loosing their identity and distinctiveness in the process, and Wazala values this! The seamless integration of Wazala with a site is clutter free with zero brand deflation. The minimal design integrates without cramping its style. We target photographers showcasing their work, musicians looking to book a gig, writers with something to say and artist who wish to express themselves. The many flavors of the web will not be overshadowed by Wazala!

Most started on a social network of some sort, and they managed to capture a following and create a name people relate to. Some have started a blog on sites like Blogger or WordPress, and even more are moving to their own website. This is why Wazala integrates with all of these sites and allows you create an online store easily no matter where you are on the web.

The lack of support, integration and features within the available e-commerce platforms that cater to these unique product providers is also why Wazala was created. Personal brands with unique offerings will benefit most from Wazala, but the use of Wazala by other audiences is only expected since it’s a simple to use shopping cart application that still manages to cover all the features needed to transform any site into a fully functional online store.

Welcome to Wazala!

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