Archive for the ‘video’ Category

Interview – The Taylor’s Gift Foundation

August 28th, 2011

Are you an organ donor? 90% of Americans say they would donate an organ, but a few really do. In an effort to raise awareness, The Taylor’s Storch Foundation helps you ReGift Life.

The story of Taylor Storch caught our hearts and more importantly the positive empowerment that her Foundation creates! We got in touch with Todd Storch, Taylor’s father and one of the founders of Taylor’s Gift and we wanted you to hear their story..

Tell us about Taylor’s Gift and what it is you do?
Taylor’s Gift Foundation’s purpose and mission is increasing organ donation to regift life, renew health and restore families. We work every day to accomplish a number of items:  Increase each state’s official organ donation registration database.
Be a resource to those that need information about organ donation.
Help support and bring help to those that are waiting to receive a donation.
And soon to provide resources to those families that have lost a child suddenly.

How easy is it to become a donor?
Easier and quicker than typing most emails! In almost every state in the USA, you can become a donor. If you spend 90 seconds at www.TaylorsGift.org and click “Become a Donor”, you can register with your state’s official registry.

What programs or opportunities do you offer for others that want to get involved?
Our Foundation is built on amazing volunteers that support us in a number of ways. We have opportunities and need that stretch from computer work to developing and running specific programs.  Anyone can learn more and reach us at http://www.taylorsgift.org/get-involved

How does the sales of your online store help in expanding your mission?
We have a number of items available on our online store. The dollars we raise helps us with our Mission, develop programs and keep our Foundation running.  Thank you Wazala for making this easy!

Any upcoming events that you wish to spread the word about?
We have a number of upcoming events from golf and sporting clay tournaments, to speaking engagements and fundraising events. Check out www.TaylorsGift.org/events for everything upcoming! A number of our events are in the Dallas/Ft. Worth area as well as the New York City area. We also have a number of people that help our Mission with Grassroots events across the country. Please contact us at getinvolved@taylorsgift.org for more information.

We urge you all to visit the Taylor’s Gift website – www.TaylorsGift.org – and get involved, become a donor or simply support this cause with a purchase from their online store.

Dune Music – An interview with the people behind the talent

August 11th, 2011

Lately we seem to see more musicians and labels using ecommerce solutions like Wazala to better their online sales of both music and merch. The importance of engaging with your fans directly and allowing them to buy from you on your own website or blog has been proven successful in achieving better revenues. We caught up this week with Adam Sieff from Dune Music, to chat about their experience with online sales.

Tell us about Dune Music and what it is you do?
We’re a platform for promoting and recording some of Britain’s most talented jazz artists, all of whom have won a clutch of prestigious awards plus several nominations for MOBO, Urban and other music prizes. I’m they Communications Director and deal with all aspects of marketing and promotion, especially in helping our musicians keep in touch with their supporters and the jazz scene.

What types of musicians or bands do you work with?
Strictly jazz…..that swings! We’re proud that all the artists came up through our Tomorrow’s Warriors jazz development scheme run by our founder, the original Jazz Warriors double bassist Gary Crosby OBE.

What prompted you to start an online store?
We wanted to be able to sell more than just music, such as rare posters and artwork, and to be able to control pricing easily. And we particularly felt the need to attend to our customers in a friendlier way.

What social media tools do you use to promote your business and how?
Twitter and facebook are effective, as are monthly emails and constantly updated Posterous blogs. But just because new tools are effective it doesn’t mean one should forget old media – newspapers, radio and TV are still hugely important. But nothing is as helpful as great reviews (in any media) and word of mouth reports that spread the word where you can’t.

Do you have any advice or tips to musicians on selling their music or merch online?
If what you’re doing is really good, then as the movie says, people will come. But it’s not a race, it can take time for your message to spread, so don’t panic and hang in there.

Any gigs coming up that you would like to announce?
We have a prestigious Friday Tonic event at London’s Southbank Centre on Friday the 14th of October at 5:30pm in the Clore Ballroom. Our Yamaha Music Experience prize-winning Tomorrow’s Warriors Biggish Band and the16 piece Tomorrow’s Warriors Youth Jazz Orchestra will be performing along with some special guests. And it’s a free event!

To know more about Dune Music, visit their site at www.dune-music.com

My Product Rocks

August 11th, 2011

Show us what you would sell with Wazala for a chance to win a FREE Wazala large account

Last month’s promo was a big hit. Our winner Shawn Hesketh owner of the Wazala store wp101.wazala.com and the design studio Left Lane, won the Wazala large account, and gifted it to his sister Tiffany who is now building another Wazala store. Happy to see this entrepreneurial family grow with Wazala, we are doing it again!

This time, it’s about what you want to sell. Show us what you would sell with Wazala for a chance to win a Wazala large account free for an entire year! Use it yourself or Gift it to a friend!

Upload a picture, video, link of a product you feel will sell well, to our Facebook wall. Give it an attractive name and explain why you feel it rocks, and would sell well. then share this posts to your friends and family to like, comment and vote.

What kind of product, you ask? Well we want to see what creative product you would sell online using Wazala. From music or a digital download, handmade handcrafts, photos, works of art, it really can be anything you feel will sell well. Be creative and sure it clearly showcases what you would sell in an attractive way. Remember the public is voting, so your product should be appealing to buyers!

Can’t think of anything to sell? Why not share this with someone who might? This contest is open to anyone and everyone with a product they wish to sell online!

Entry process:
Simply visit our Facebook page and post the product to our Wall. It can be a picture, video or link to somewhere, where it is available. Make sure you state what it is, if need be.
Once you do that, share this with your friends on Facebook, to like it, comment on it positively, and voice out that you should win. (use the Share button, below the post you created)

Terms:
You can upload as many pictures as you wish to increase your chances of winning. The Wazala team will choose one lucky winner, taking into consideration any comments and “likes” your picture gets from others in the community, so make sure to spread the word about your picture(s). This promotion will run for a few weeks and the winner will be announced on Facebook, Twitter and our website. Anyone can join. Whether you have a Wazala store, or still thinking of starting an online business you can enter to win. The prize is granted as a new Wazala subscription, and is transferable “once” to a person of your choice. Yes you can enter to win and give it away as a gift!
Happy Winning Everyone!

Augustine – An interview with the band

June 23rd, 2011

Jordan Meredith and Louis Johnson make up the electro-pop, New York-based band “Augustine,” named for Jordan’s hometown in St. Augustine, Florida where the two first met. They’ve been making music together since 2008 and we’re in love with not only their unique sound but their amazing site and Wazala online store!

We caught up with Louis this week to get the 411 on Augustine:

How would you describe your sound for someone who has never experienced your music before?
We describe our sound as a combination of Electro-pop and acoustic folk.  We have our simple and melodic acoustic songs like “Silver Moon” and we also have our fast driving electronic tracks like “Heartbeats.”  We just write whatever feels right at the moment. If you proscribe to one genre it limits what you can do and where you can take a song.

What prompted you to start your own online store?
Having an online store has always been on our radar but It wasn’t until our first college tour that we really understood the significance of it.  After playing a show we’ll usually sell to about half of the people who are interested.  The other half either don’t have cash, aren’t sure of what to get or just miss us.  It’s so important to be able to offer an alternative to buying at the show.

How has music sampling affected online sales?
It’s hard to say… we haven’t really been online in a world without Sampling. I can only hope its been positive for us.

Do you have any tips, tricks or strategies for other musicians who are trying to sell online? Be it music or merch?
Always offer something that iTunes cant. Whether that be signed merch or a video of you singing happy birthday.  Fans want something special.

Check out Augustine’s site for upcoming tour dates, music sampling and amazing merch: www.augustine-music.com

 

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