You own a business and you want to communicate effectively to your target audience with a rock solid marketing effort, but is that effort supported by the pillars of marketing? There are five fundamental pillars that support every successful marketing strategy. Today I am going to walk you through each one so that you can move forward with a solid foundation.
Do you have what it takes to be a game changing entrepreneur? The above infographic looks at constructing the perfect entrepreneur. Take a look and see where you fall. Of course this isn’t the final word, but serves as a bit of entertainment and education. If you don’t fit this perfectly I encourage you to use it as motivation to break the mold. If you do fit this perfectly then you have some encouraging company. Good luck from Wazala and as always happy selling.
Hard work certainly pays off. Working hard is valuable but at times can be impractical to your situation. This is where you must learn to work smarter. Nothing can replace a strong work ethic, but learning to work smarter is necessary as life will throw many curve balls your way and you won’t always have 16 hours a day to work. Other parts of daily life suck time and energy away from working. Let’s look at some general guidelines to work smarter.
The new economy is a sharing economy. Connectivity, collaboration, and innovation are the drivers of this emerging economic shift and you can be right there in the thick of it, ready for success. As the old ways of branding and marketing fade away, we can see a new type of brand rise that uses networks to get direct feedback from consumers, collaborates with both consumers and other companies to deliver targets products, and innovates with the technology at hand. Think about companies like Uber, Redbox, and AirBnB that have grown exponentially by their use of connectivity, sharing and technology. So how can you take advantage of these new treads? Below are a few guidelines to get you moving in the sharing economy.
Wouldn’t it be nice to get what you want more often then not? You can increase your chances of getting what you want with a few simple communication tactics. I studied communication in college and as I learned more about the field it became more and more interesting to me because I found so many uses for its tactics in my daily life. When you think about it, all professions and relationships rely on communication and are subject to its inherent principles. Let’s take a closer look at a few communication tactics that you can use to get what you want.
This week’s online store showcase is an amazing service that I think will grow in this economy. Workadoodle provides career consulting services to those who are seeking to get ahead. The great recession starting in 2007 has effected the entire global economy. This impact has caused 7.9 million jobs lost in the US alone according to CNN. With unemployment and underemployment still a major issue within the United States forward thinking companies like Workadoodle step in and help find careers for their customers.