Archive for the ‘Interviews’ Category

Interview – nakedpastor

October 12th, 2011

As soon as the nakedpastor store signed up to Wazala it caught our eye. The name itself was unusual, and prompted us to check it out. The Wazala team quickly circulated the artwork around, and we found ourselves discussing issues that many of us dared not to earlier. Many opinions about different subjects arise, but we all found ourself in agreement of one thing, questioning our own attitude. This is why we had to connect with David Hayward, the man behind the art, and give you the opportunity to reflect.

Tell us about yourself
I was born and raised in Canada, but have lived and studied in the USA as well. I even married an American, Lisa.
Even though I remember drawing since I was a small child and preferred the arts in public school, I ended up getting a Masters in Theological Studies from Gordon-Conwell Theological Seminary, as well as a Masters in Religious Studies and Ministry from McGill University in Montreal.
I was ordained to the ministry in 1986. But in 2010 I left the professional clergy. I am still interested in how people can find and follow their own spiritual path with courage and joy, as well as in how people can freely gather and form community in healthy ways.
I live with my wife Lisa on the beautiful Kennebecasis River near Saint John, New Brunswick, on the east coast of Canada. We have 3 grown children close by. And a dog.

What prompted you to start a blog? Tell us about the Naked Pastor.
I started a blog called nakedpastor in 2006, and initiated my public analysis of religion, religious community and spirituality through my writings, art and cartoons. Because the ministry is a very stressful career, much misunderstood and where many clergy suffer in silence, I felt I needed a place to “bare my soul” as a pastor. Hence the title “nakedpastor”. Much to my surprise, thousands of people are challenged and entertained by nakedpastor every day. Nakedpastor is a place where my passionate interests in religion, spirituality, philosophy and art can integrate. I didn’t expect it to become as popular as it has, although I would love it to get even more popular. Mainly because I think it genuinely helps people. I might also add that nakedpastor was a contributing factor in my leaving the ministry.
My art, cartoons, writings and my book “nakedpastor 101″ have found their way all around the world.

Some would say your art is provocative. How would you describe it?
Some do find my work provocative. Even offensive. Some think I am an enemy of religion. But this isn’t true. I am an enemy of its abuses. That’s for sure. And that’s what my cartoons take aim at. I consider them rather like political cartoons but for religion.
My paintings, on the other hand, are usually labelled tranquil, solitary, peaceful and sometimes melancholic. I really love working with watercolor on paper. That is definitely my favorite medium. My cartoons and drawings have got most of my attention lately, so I’m not doing as much painting these days. I’m not too happy about that.
I started a new series called “Sophia”. It is the story of a young woman’s journey from silence, oppression and slavery, towards her own independence and wisdom. Many of them are nude, but I think they are tasteful and discreet. These have raised a lot of interest, especially from women. In this way they are quite provocative. I have about 40 so far, and I hope soon to have 52… enough for a collection in a graphic novel format.

Your work is available for sale in your online store. What encouraged you to start selling it and how has been the feedback so far?
I have been selling art online for years now. I’ve used other sites for this and have enjoyed some success with them. These were very helpful for selling my art while the popularity of my blog grew. Now that my blog has quite a bit of traffic, I was looking for another solution. So when a friend told me about Wazala and I tried it, I found just what I was looking for: a way for people to purchase my art without leaving my site. My blog was popular enough to provide a market, a customer base of fans, and Wazala fit seamlessly in with it. Plus there are none of those annoying fees. I like the monthly flat rate. Oh… also… the store is very modern, clean and user-friendly.
My Wazala store is growing and I continue to experiment with it, trying to find the best way to use and promote it. It is selling my work. I’m always learning and things are always changing. So it’s a never-ending process of development.

Your donation button allows visitors to donate. Can you give us an idea on what efforts this money is going for?
I do have a Paypal donate button on my site. But that’s just because I’ve been too lazy to create my own Paypal button to just say “pay now” or something. People use that donate button to pay for other services I provide, like one-on-one coaching, online speaking events, commissioning of art pieces, or for just donating to the operation of my site because they’re fans.
However, I have had the opportunity to give my time, money and effort to charitable causes. For instance, last year I was invited as a blogger to go to Haiti to assist in the relief efforts after the earthquake. It is something I will never forget. My blog was a huge factor in me being invited and able to go.

If there is universal message that you wish others would understand from your art and writings, what would this be?
I always encourage people to find the courage to explore, discover and walk their own spiritual paths. I always take aim at organized religion and authority to suffocate independence and intellectual curiosity. Freedom is of utmost importance to me. How we can be responsible, just and compassionate while free is my perpetual question.
I think this is what my paintings, drawings, sculptures, cartoons and writings are all about.

Checkout David’s artwork and writings at the nakedpastor site.

Interview – The Cutest Alternative Kids Wear

October 10th, 2011

When Julia’s daughter Alicia was born in September 2007, she found the choices of children clothing to be disappointing. Colors were pastels and all the brands that claim to be ‘alternative’ only consisted of slogan t-shirts and vests. There wasn’t a pretty dress in sight! Thus Alternatots was born.

We caught up with Julia to discuss opening her handmade children’s line last week and wanted to share it with you.

Can you describe your design process? What inspires you to create a new design?

I have always loved fabric and creating things, and after spending my childhood dressing my dolls I decided the next step would be to go to Fashion College. After a degree at the London College of Fashion in Textile and Print Design, I worked for some clothing companies specializing in punk, rockabilly and gothic style clothing.
My brain is always full of new designs and sometimes I just don’t get time to make everything. A new design can sometimes come to me when I look around my crowded sewing room and catch sight of a piece of fabric that I haven’t used yet. The only thing I am short on is time to make it all! I sometimes crave a break in orders just so i can get some new items out there.

Since your products are made to order do you collaborate with your customers to create something custom?

I am always open to work with customers on special items and I think that is why they like using me. Sometimes I will search out a new fabric especially for them as I get a lot of requests for special occasion outfits and dresses.

We see you’re constantly active in social media, how do you feel this affects the visibility of your online store and sales?

It is very important for me to be active on social media as i think customers like to feel they are dealing with a real person. Using my Facebook fan page has been by far the most valuable tool for my business. It gives me a personal approach for working with my customers, and I have a lot of special repeat customers through this and it also gives me a quick and easy way to showcase new items.

Any new items to look forward to?

I am looking forward to Halloween and Christmas this year as they are the most exciting times to be selling, however I will have to slow down slightly as i am expecting my second ‘Alternatot’ baby this Christmas so if anyone wants to get their orders in then the sooner the better!

Checkout the cute little outfits found on Juli’s website @ www.alternatots.com

Interview – The Taylor’s Gift Foundation

August 28th, 2011

Are you an organ donor? 90% of Americans say they would donate an organ, but a few really do. In an effort to raise awareness, The Taylor’s Storch Foundation helps you ReGift Life.

The story of Taylor Storch caught our hearts and more importantly the positive empowerment that her Foundation creates! We got in touch with Todd Storch, Taylor’s father and one of the founders of Taylor’s Gift and we wanted you to hear their story..

Tell us about Taylor’s Gift and what it is you do?
Taylor’s Gift Foundation’s purpose and mission is increasing organ donation to regift life, renew health and restore families. We work every day to accomplish a number of items:  Increase each state’s official organ donation registration database.
Be a resource to those that need information about organ donation.
Help support and bring help to those that are waiting to receive a donation.
And soon to provide resources to those families that have lost a child suddenly.

How easy is it to become a donor?
Easier and quicker than typing most emails! In almost every state in the USA, you can become a donor. If you spend 90 seconds at www.TaylorsGift.org and click “Become a Donor”, you can register with your state’s official registry.

What programs or opportunities do you offer for others that want to get involved?
Our Foundation is built on amazing volunteers that support us in a number of ways. We have opportunities and need that stretch from computer work to developing and running specific programs.  Anyone can learn more and reach us at http://www.taylorsgift.org/get-involved

How does the sales of your online store help in expanding your mission?
We have a number of items available on our online store. The dollars we raise helps us with our Mission, develop programs and keep our Foundation running.  Thank you Wazala for making this easy!

Any upcoming events that you wish to spread the word about?
We have a number of upcoming events from golf and sporting clay tournaments, to speaking engagements and fundraising events. Check out www.TaylorsGift.org/events for everything upcoming! A number of our events are in the Dallas/Ft. Worth area as well as the New York City area. We also have a number of people that help our Mission with Grassroots events across the country. Please contact us at getinvolved@taylorsgift.org for more information.

We urge you all to visit the Taylor’s Gift website – www.TaylorsGift.org – and get involved, become a donor or simply support this cause with a purchase from their online store.

Interview – Behind The Scenes With Scarf Shop

August 22nd, 2011

Scarf Shop caught our eye when they first signed up and starting selling with Wazala. The clean looking website showcased the lovely handmade scarves beautifully and we quickly became big fans. Little did we know, that the woman behind the brand, Martha McQuade, works solo. Sometimes running a business involves more heart, than a big team.

We engaged with Martha this week and this is what she had to say..

Tell us about Scarf Shop and the team behind it?
Originally trained as an architect, I started working with textiles as a way of staying physically connected to materials and the making process. I was also impatient. I wanted to test out ideas about texture, color and construction and things move very slowly in the architectural world, at a much bigger scale.
I began making clothing and selling it at local shops and online. Some of my most popular items were hand dyed scarves. People started requesting certain colors or colors they had seen in the previous collections and I started thinking it would be nice to have a place where people could see all the colors together and be able to choose the size they wanted.
SCARFSHOP opened last September with 16 colors and 4 different sizes of hand dyed cotton scarves and it has been successful primarily I think, because it is just focused on this one product.
The “team” is made up of just me, although my amazing husband has been known to run to the post office and assemble hang tags in a pinch.

Take us through the process of creating your handmade scarfs.
I start by cutting the fabric to length from rolls.  Next I mix all of the different dye colors I am going to use that day and then dye the fabric in small batches -2 giant scarves per batch.  I usually have about 5 batches going at once.  Depending on the color this takes from 1.5 to 3 hours and there are several colors that are dyed twice.  Once the fabric is dyed, I rinse and dry it and then rip it lengthwise to size.  Over time I have developed a way of using a minimal amount of water in the dyeing process and I have reduced the amount of water to about 1/3 of what I was using originally.

What type of fabric and dye do you use?
The original scarves are 100% cotton that is made in the US and the dye is a water based dye.
I mix all of my own colors.  Before opening the shop I spent months developing the recipes for the dyes and figuring out what colors I wanted to offer. This was by far the most lengthy part of the development process, but also one of the most fun. I am currently trying to find an organic source for the fabric. This is proving difficult as the organic fabric market is quite corrupt with suppliers issuing fake certifications, etc.
In the next month or so I will be debuting a new scarf collection called COLORBLOCKS.  These scarves are made from a silk and cotton blend, hand dyed in two colors each and come in a square shape, which I don’t offer in the original scarf collection.

Do you offer any custom made colors?
I offer custom colors in quantities of 6 or more scarves.  This option is great for wedding parties, gift bags, etc.  I also have a special color-of-the-month, where I make a limited batch of scarves in a seasonal color and offer it just for that month.

As primarily an online business, what efforts do you put in to get traffic to your online store?
My main efforts are really focused on producing a well made product and providing great customer service. I want all of my customers to love their scarves and then I figure they will tell all their friends and give them as gifts.
Other than that I think being connected to social media is extremely important when you have an online business.  I have been fortunate to have several design bloggers write about the site which is really a great way to be exposed to a large amount of people who are interested in hand made things. I also use twitter to talk about shop updates, new colors, etc.  Having people tweet about my scarves is really great and I’m always flattered and very thankful when that happens.

Visit the Scarf Shop to indulge in one or more of those handmade scarves.

Dune Music – An interview with the people behind the talent

August 11th, 2011

Lately we seem to see more musicians and labels using ecommerce solutions like Wazala to better their online sales of both music and merch. The importance of engaging with your fans directly and allowing them to buy from you on your own website or blog has been proven successful in achieving better revenues. We caught up this week with Adam Sieff from Dune Music, to chat about their experience with online sales.

Tell us about Dune Music and what it is you do?
We’re a platform for promoting and recording some of Britain’s most talented jazz artists, all of whom have won a clutch of prestigious awards plus several nominations for MOBO, Urban and other music prizes. I’m they Communications Director and deal with all aspects of marketing and promotion, especially in helping our musicians keep in touch with their supporters and the jazz scene.

What types of musicians or bands do you work with?
Strictly jazz…..that swings! We’re proud that all the artists came up through our Tomorrow’s Warriors jazz development scheme run by our founder, the original Jazz Warriors double bassist Gary Crosby OBE.

What prompted you to start an online store?
We wanted to be able to sell more than just music, such as rare posters and artwork, and to be able to control pricing easily. And we particularly felt the need to attend to our customers in a friendlier way.

What social media tools do you use to promote your business and how?
Twitter and facebook are effective, as are monthly emails and constantly updated Posterous blogs. But just because new tools are effective it doesn’t mean one should forget old media – newspapers, radio and TV are still hugely important. But nothing is as helpful as great reviews (in any media) and word of mouth reports that spread the word where you can’t.

Do you have any advice or tips to musicians on selling their music or merch online?
If what you’re doing is really good, then as the movie says, people will come. But it’s not a race, it can take time for your message to spread, so don’t panic and hang in there.

Any gigs coming up that you would like to announce?
We have a prestigious Friday Tonic event at London’s Southbank Centre on Friday the 14th of October at 5:30pm in the Clore Ballroom. Our Yamaha Music Experience prize-winning Tomorrow’s Warriors Biggish Band and the16 piece Tomorrow’s Warriors Youth Jazz Orchestra will be performing along with some special guests. And it’s a free event!

To know more about Dune Music, visit their site at www.dune-music.com

Brass Monki – An interview with the artist

August 8th, 2011

Daniel Reese, is the artist behind the creative brand Brass Monki. From a small town called Runcorn, just outside of Liverpool, Daniel, decided against university and started Brass Monki alongside a full-time job at a local sports store. Now at the age of 23, he is self employed and running a successful business.

We recently had a chat with Daniel to find out more about this creative idea.

How did the idea of BrassMonki come about?
Brass Monki was originally ‘Customized Pumpz’. I began drawing on plain white plimsolls and selling them through a Myspace profile. It was in July 2009 that I decided to start a blog promoting new designs on Nike Dunks. It was quite slow for the first few months, but more people started to visit the blog and other websites began to run features on it. It was then I decided to make a real go at it. I changed the name to Brass Monki (because I am a Beastie Boys fan), opened an online store and to my surprise…people began to buy them.

Take us through the process of creating one of your pre-designed sneakers.
Well, none of my designs are pre-made. It isn’t as simple as picking a pair off the shelf and shipping them. All of my designs have to be hand painted first. Once an order is received, I pick the relevant size, strip the shoe of its wax coating using acetone and begin painting. I always mask off the areas I don’t want paint on to avoid any dirty finger prints or stray paint. I start by painting the large background areas first and then the detailed areas. Once I am happy with the way things look, I airbrush a clear acrylic all over the shoe in either a matt or glossy finish. Each shoe takes around 4 hours to make. That’s 8 hours a pair!

Do you create custom designs, and how do you work with your buyer in creating that?
I do. I have a section on my website where customers can request a custom design. They pay a £25 fee and supply all the ideas they have for the design in a form. Once I receive the request, I get to work using Photoshop. I take all their ideas and create 3-4 different ideas. I then email them to the customer and we liaise until both parties are happy with the design. We come to an agreement on a price and I get painting. It is really simple and a very personal experience. Sometimes we chat on the phone and there have been times where I have been able to meet them in person.

Do you feel your online store helped push your sales, and why?
Definitely. The thing that originally attracted me to Wazala was the fact I could integrate the store into my website and have the customer be able to shop whilst not technically leaving my website. I think that alone has helped traffic to the store and pushed sales. Also, the help I got from the technical support team to make my own widget was amazing and has given my website a very professional look.

We see you get a lot of traction on Twitter, how do you feel social media helped your business succeed?
Social media is very important to me and my business. Without social media, there would be no Brass Monki and I wouldn’t be where I am today. Twitter is a brilliant tool to help spread the word. I use the new social media feature on Wazala to promote new products. I have found that using it to promote coupon codes has been very successful and it seems every time I tweet a code, I get a sale lately.

Any advice or suggestions to other artists thinking of starting their own business?
My advice is to just do it. I waited 2 years before finally deciding to give it a real go and I wish I had done it sooner. As long as you plan and research well, you will not fail.

Checkout the Brass Monki website to get your own pair or just get inspired!

follow us on twitter
We are Boxador
© 2011 Boxador Inc.    |    Terms    |    Privacy    |    Contact    |    Blog