We all knew it was only a matter of time. Facebook and ecommerce locked eyes, and it was love at first at sight. A whirlwind romance ensued, followed by an Elvis themed Vegas wedding. Not long after a romantic honeymoon spent almost entirely under the sheets, the happy couple welcomed a child, a darling baby they named fcommerce.
Though still in its infancy, fcommerce has the shown potential to change the way we buy things, the way we shop, and the way we use social media. Consumers can now buy things directly from a Facebook page, share their purchase with their friends, and see what their friends are buying. They can take advantage of special Facebook promotions just for fans of products, and even get deals when they “Check In” to retailers physical location. It has positioned itself as a convenient place to buy for 600+ million Facebook users. That’s a lot of potential. But how do you, a seller, utilize this potential effectively? While there’s no one way to the the pot of gold at the end of the rainbow, here are a few choice routes to get you on your way.
The biggest advantage for selling on Facebook, is that you’re integrating your store into a thriving community. So use your words. You want your page to be a place people flock to, like a Taco Bell after the bars close. To do this, you need give people incentive to visit and stay on your page. The easiest and least costly way to do this is to put out interesting and amusing content. Post links that you find interesting, that you would want to read. It doesn’t necessarily have to be directly related to your store. You just have to use discretion. That really funny video of babies dancing? Post it. Heartwarming marriage proposal? Post it. Drunk high school girls knife fighting during morning assembly? Probably not. Its okay to be a little edgy, just don’t go roaring off the cliff.
After you’ve gotten the hang of finding interesting links, you should start initiating conversations on your page. Pose a question that you think will open up a debate. The more activity on your page, the better. You could even post a link, then ask a question relevant to that link. For instance, if you posted a link about a cool new tablet computer, you could ask “Do you think it stands a chance against the iPad?” Post your answers below”. Sometimes people will respond, sometimes they won’t; its a numbers game. If they do, keep them engaged by posting follow up questions and acknowledging their points.
Offering promotions and contests exclusively to your Facebook fans is a sure-fire way to draw people to your page. People love free stuff like a fat kid loves cake. If you offer something exclusively to your Facebook fans, your fans will feel like they are in on some sort of secret.
So now your getting some traffic on your Facebook page. How do you convert that traffic into mucho mulah? That’s where Wazala comes in. Wazala has a powerhouse shopping cart widget that you can embed directly into your fan page, allowing you to sell anything from your Wazala store right on Facebook. It looks great, smells great, and is absolutely amazing in bed (or so I’ve heard). Plus, its crazy easy to use, both for the seller and the consumer, so once everyone is hanging out on your page, they will be able to buy your products without issue. Wazala makes you money, and saves you time, so you can get back to your true calling: making it rain at the club!!!!.
To check out an example of the Wazala Facebook store, checkout the demo store here:
http://www.facebook.com/Wazala?sk=app_147605761926866
